24/7 Glaze-On Liquid Eyeshadow

Urban Decay 24/7 Glaze-On Liquid Eyeshadow is a shimmering liquid shadow with the brush built into the cap — shake, swipe, blend, and the eye is finished in seconds. Six shades cover straight shimmers and duochromes, including Sunshine Tax and Frost Boss. Urban Decay rates it at up to fifteen hours without creasing or fading, and the texture stays weightless on the lid.

Format	Liquid eyeshadow with patented dip-in brush
Finish	Glazed, glittering shimmer
Shades	Six — shimmers and duochromes, including Sunshine Tax and Frost Boss
Wear time	Brand-stated up to 15 hours · crease- and fade-resistant
Feel	Weightless, with no shimmer fallout

What it actually does

• Finishes the eye in seconds. The brush is built in, so there's no palette, no separate tool, and no blending stage that takes five minutes.
• Lands a glazed, reflective lid. This is the liquid-glitter approach to shimmer — a wet-looking sheen rather than a dusty powder shimmer.
• Doesn't shed glitter down your face. The brand states there's no shimmer fallout, which is the usual trade-off with sparkle.
• Builds from sheer to bold. One layer is a wash of colour; a second takes it dramatic. Urban Decay calls the buildability beginner-friendly.
• Holds through a long day. Up to fifteen hours of wear without creasing or fading, per the brand.
• Feels like nothing. Weightless on the lid rather than tacky or heavy.
• Covers two shimmer worlds. Six shades split between straightforward shimmers and colour-shifting duochromes.

Brand consumer data: Urban Decay reports 96% agreed it delivers a glazed finish, 95% agreed it applies in seconds and glides on smoothly, and 97% agreed the colours flatter skin tone — based on the shade Sugar Twist. These are self-reported figures from the brand; individual results vary.

How to use

1. Shake to activate. The formula needs waking up before the brush will pick up an even load.
2. Dip and swipe across the lid. The brush is made to deposit and blend in the same motion — work quickly while the layer is still wet.
3. Build if you want more. Let the first layer set, then add a second for full intensity.
4. Stop blending once it sets. It's crease-resistant once dry; pushing it around after that point just disturbs the finish.

Is it right for you?

Questions

Do I need an eyeshadow primer underneath?

Not for the formula to work — it's designed to resist creasing and fading on its own for up to fifteen hours. A bare, clean lid is the best surface; heavy cream or oil underneath is what tends to break any liquid shadow up.

What's a duochrome shade?

One that reads as two colours depending on the angle and the light. Frost Boss and Sunshine Tax sit in that part of the six-shade range; the rest are more straightforward shimmers.

Can I layer it over powder shadow?

Yes — a swipe over a matte base is a common way to use it, since the liquid adds the shine the matte doesn't have. Apply the powder first, then the liquid, and leave it alone while it sets.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Shades held in stock arrive at the shorter end of that window.

How can I pay?

Credit card, debit card, Instapay and mobile wallets. Cash on delivery isn't offered.

What if it arrives leaking or dried out?

Message us within 1 day of delivery with a photo. We cover defective, damaged or expired items; after we verify, the refund returns to your original payment method within 15–30 days.