24/7 SHADOW

Urban Decay 24/7 Shadow is the single-pan eyeshadow you buy one at a time and build your own palette from. Each pot holds a dense, highly pigmented powder that Urban Decay says holds its line and resists creasing for as long as twelve hours. Pick a soft neutral for everyday, or a jewel tone when you want the eye to be the whole look.

Format	Single-pan eyeshadow
Finishes	Matte · satin · shimmer · metallic
Shade family	Soft neutrals, warm browns, gold and bronze shimmers, deep jewel tones
Wear time	Brand-stated up to 12 hours, crease-free
Formula notes	Vegan · caffeine-infused · velvety powder

What it actually does

• Gives you colour that reads true on the lid. The powder is dense and heavily pigmented, so a single pass lands the shade you saw in the pan rather than a faded version of it.
• Holds a sharp edge. Urban Decay positions this one around precise linework — the texture is fine enough to pack along the lash line or into the outer V without feathering outward.
• Stays put through a long day. The brand claims up to twelve hours of wear without settling into the crease.
• Blends without patchiness. The pigment distributes evenly as you work it, which is what stops transition shades from going blotchy.
• Drops very little fallout. Minimal powder migration under the eye, per the brand — useful if you do your eyes after your base.
• Works wet or dry. Dry gives you a soft wash; dampening the brush turns shimmers and metallics into a much more intense, foiled version of themselves.
• Lets you build exactly the palette you want. Four finishes across the range, so you can assemble mattes for structure and metallics for the centre of the lid.

How to use

1. Start with the matte. Sweep your transition shade through the crease with a fluffy brush and soft circular motions.
2. Pack the lid colour on with a flat brush or your fingertip. Pressing deposits more pigment than sweeping does.
3. Dampen your brush for impact. A touch of water or setting spray on the bristles before you pick up a shimmer or metallic makes it far more reflective.
4. Deepen the outer corner last. Build in thin layers rather than loading up once.
5. Blend the hard lines away with a clean fluffy brush before you move on.

Is it right for you?

Questions

Can I use these wet?

Yes. The formula is designed for both wet and dry application, with a finger or a brush. Wet application intensifies the colour considerably, so start with less product than you think you need.

Which finish should I pick first?

If you're starting from nothing, a matte neutral or warm brown is the most useful single pan — it works as a crease shade under everything else. Add a shimmer or metallic afterwards for the centre of the lid.

Is it vegan?

Yes — Urban Decay lists this shadow formula as vegan.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Shades we hold in stock arrive at the shorter end; anything we bring in for you takes longer. Working days exclude weekends and official holidays.

How can I pay?

Credit card, debit card, Instapay and mobile wallets. We don't offer cash on delivery.

What if the pan arrives broken?

Tell us within 1 day of delivery and send a photo. We accept returns on defective, damaged or expired items only; once verified, your refund goes back to the original payment method within 15–30 days.