KUSH Big Hit Lifting + Volumizing Mascara

MILK MAKEUP KUSH Big Hit Lifting + Volumizing Mascara is built for lashes that look thick and full without the weight that usually comes with it. MILK MAKEUP calls it clean and buildable, and says it holds up for as long as 12 hours without flaking, clumping, smudging or drooping.

Formulation	Volumizing
Wear time	Up to 12 hours, per the brand
Brush	Fluffy and tapered, with crisscross bristles
Key ingredients	Weightless Cloud Fiber Tech · hemp seed oil · murumuru seed butter · vegan waxes
Callouts	Vegan · cruelty-free · ophthalmologist tested

What it actually does

• Adds volume without the weight. MILK MAKEUP's Weightless Cloud Fiber Tech puffs lashes up with cloud-like fibres, which is how the brand gets lift and thickness that doesn't drag lashes down.
• Builds instead of clumping. The vegan waxes give a creamy, layerable texture, and because the formula never stiffens you can keep going until the intensity is where you want it.
• Conditions as it wears. Hemp seed oil and murumuru seed butter are there to nourish lashes and keep them looking softer and healthier, according to the brand.
• The brush is the other half of the story. A fluffy, tapered head with crisscross bristles catches and coats individual lashes, including the small ones most brushes skip.
• Brand testing. MILK MAKEUP reports a consumer-perception study run with 33 participants. Measured straight after use: 100% said lashes had high volume, looked longer, and that the formula was buildable; 93% reported flake-free lashes; 90% said lashes looked lifted and not weighed down. Self-reported results — yours may differ.
• Vegan, cruelty-free and ophthalmologist tested. All three are stated by the brand.

How to use

1. Wiggle from root to tip. Start the brush at the lash base and work it upward — that's where the volume comes from.
2. Use the tapered end for detail. It's shaped to reach inner corners and define the bottom lashes.
3. Layer until it looks right. The conditioning formula doesn't stiffen between coats, so building up is straightforward.

Is it right for you?

Questions

Will it flake or smudge through the day?

MILK MAKEUP says the formula resists flaking, clumping, smudging and drooping for as long as 12 hours. In the brand's study with 33 participants, 93% reported flake-free lashes right after use.

Can I build it up for a dramatic look?

Yes — that's the point of the buildable texture. The brand notes it doesn't stiffen between coats, so additional layers go on easily.

What does the brush shape do?

It's fluffy and tapered with crisscross bristles, designed to coat every lash in the cloud-like fibres. The narrow end is for inner corners and lower lashes.

How long does shipping take?

Orders arrive in 3 to 21 working days, depending on availability. Stocked items ship at the quick end of that window; anything brought in for you takes longer. Weekends and official holidays don't count as working days.

How do I pay, and can I return a mascara?

We take credit card, debit card, Instapay and mobile wallets — no cash on delivery. Returns apply only to defective, damaged or expired items reported within 1 day of delivery; verified refunds are issued to your original payment method within 15–30 days.