Naked Shaped Cool Eyeshadow Palette

Urban Decay Naked Shaped Cool is a fourteen-shade, cool-toned palette built to cover the whole face rather than just the lids. Four finishes and two textures sit side by side — creams, mattes, shimmers and a glimmer topper — so one compact handles shadow, liner, brow, contour and highlight. Urban Decay developed the formula with makeup artists and rates it for up to sixteen hours of wear.

Shades	14 cool-toned, multi-use — rich taupes through pearly silvers
Finishes	Cream · matte · shimmer · glimmer topper
Use it on	Eyes, brows, cheeks — shadow, contour, liner, highlighter
Wear time	Brand-stated up to 16 hours
Formula notes	Crease, fade and transfer-resistant · developed with makeup artists

What it actually does

• Replaces several products with one compact. Urban Decay designed the shades to work as eyeshadow, contour, brow colour, eyeliner or highlighter, which is the whole point of the "shaped" idea.
• Gives you cool tones that actually match each other. Fourteen shades running from deep taupes to pearlescent silvers, all in the same temperature family, so nothing clashes.
• The creams go on soft and set down. Emollient-based pigments with a cream-to-powder feel — useful as a base under powder shadow, or drawn along the lash line as liner.
• The mattes are the structure. A buttery powder that defines the crease, sets the cream shades and doubles as face contour.
• The shimmers add dimension. Light-reflecting pearls for the lid centre or the top of the cheekbone.
• The glimmer topper is pure sparkle. An ultra-fine, sheer layer meant to go over something else rather than stand alone.
• Built to survive the day. The brand describes the formula as crease, fade and transfer-resistant with up to sixteen hours of wear.
• Shades mix and layer. They're formulated to blend into each other rather than fight, so you can custom-mix a shade in the lid.

How to use

1. Lay the cream down first. A thin layer across the lid with a fingertip or flat brush, blended out before it sets.
2. Set and shape with a matte. Work the matte through the crease to define it, and set the cream so it doesn't move.
3. Press a shimmer into the centre of the lid. Patting, not sweeping — that keeps the pearl intact.
4. Add the glimmer topper last if you want sparkle, over shadow or on the high point of the cheek.
5. Take it to the rest of the face. A cool matte under the cheekbone reads as contour, and a fine brush turns the same shade into brow colour or liner.

Is it right for you?

Questions

Cool or warm — how do I choose?

Go cool if the neutrals you reach for are taupe, grey-brown and silver, or if your skin and jewellery lean silver. Go warm if you gravitate to caramel, bronze and gold. Both versions hold fourteen shades and the same four finishes.

Can I really use it on my face, not just my eyes?

That's what it's designed for. Urban Decay built it as a full-face palette — the mattes contour, the shimmers highlight, and the creams work as liner or a brow shade with the right brush.

Is it beginner-friendly?

The brand describes it as a pro-level but user-friendly formula developed alongside makeup artists, and the shades are made to layer and blend together. The main thing to learn is setting the cream shades with a matte before they settle.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Working days exclude weekends and official holidays, and we'll message you if anything is held up.

How can I pay?

Credit card, debit card, Instapay and mobile wallets. We don't offer cash on delivery.

What if the palette arrives with a cracked pan?

Report it within 1 day of delivery with a photo. We take back defective, damaged or expired items only; once confirmed, the refund returns to your original payment method within 15–30 days.