24/7 Inks Easy Ergonomic Liquid Eyeliner Pen
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Urban Decay 24/7 Inks is a liquid eyeliner pen shaped more like a paintbrush than a marker — the long, ergonomic handle is the point. It's vegan, resists water and smudging, and...
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See how to apply and use 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen in tutorials from Urban Decay and beauty creators.
Watch tutorials on YouTube ↗About this product
Urban Decay 24/7 Inks is a liquid eyeliner pen shaped more like a paintbrush than a marker — the long, ergonomic handle is the point. It's vegan, resists water and smudging, and comes in a spread of vibrant colours rather than just black. The patented tip is ultra-sharp and flexible, so one pen handles a thin tightline and a thick graphic flick.
| Format | Flow-through liquid liner pen with felt and brush tips |
| Handle | Ergonomic grip, paintbrush-inspired length |
| Wear | Water- and smudge-resistant, all day |
| Shades | A range of vibrant colours |
| Formula notes | Vegan · cruelty-free |
What it actually does
- Gives you control through the grip. The ergonomic handle is the headline feature — hold it close to the tip for precision, or right at the end for looser, sweeping strokes.
- Covers thin and thick in one pen. The flexible ultra-fine tip draws a hairline or a bold line depending on pressure, without skipping or dragging.
- Doesn't pull at the lash line. Urban Decay specifically calls out that the tip glides rather than tugging on the thin skin around the eye.
- Survives the day. Water-resistant and smudge-resistant, built for all-day wear.
- Goes beyond a basic wing. The colour range and the brush-style handle are aimed at graphic liner, doodles and swirls as much as a classic cat eye.
- Works with any eye shape. The sharp tip is designed to follow and accentuate the shape you already have.
- Vegan and cruelty-free, per the brand.
How to use
- Shake it before you start. This is a flow-through pen — shaking loads the tip.
- Choose your grip. Close to the tip for a tight, controlled line; hold the far end of the handle when you want a more fluid, flowing stroke.
- Draw in short connected strokes, rather than one long nervous line, then join them.
- Build the wing outward from the outer lash line, then fill the triangle back toward the lid.
- Let it set before you blink hard or look down.
Is it right for you?
Yes, if you…
- Struggle to keep a stubby liner pen steady
- Like coloured liner, not only black
- Draw graphic shapes and want room to manoeuvre
- Need something smudge- and water-resistant
- Want a vegan formula
Think twice if you…
- Prefer a short, compact pen for your handbag
- Only ever smudge out a soft pencil line — this is a crisp liquid
- Want a liner that wipes off with water at the end of the night
Questions
Why is the handle so long?
It's modelled on a paintbrush. Holding the far end relaxes your wrist and gives you longer, smoother strokes — which is how the brand suggests you approach swirls and freehand designs. For tight work, just choke up on the grip.
Does it skip or drag?
The tip is designed not to. Shake the pen first — most skipping with a flow-through liner comes from the tip not being properly loaded.
Will it hold up in heat?
It's water- and smudge-resistant and built for all-day wear, which is the useful combination in a warm climate. Store the pen capped and horizontal so the tip stays saturated.
How long does delivery take?
Delivery takes 3 to 21 working days, depending on availability. Working days exclude weekends and official holidays.
How can I pay?
Credit card, debit card, Instapay and mobile wallets — no cash on delivery.
What if the pen arrives dried out?
Contact us within 1 day of delivery with a photo. Defective, damaged or expired items are covered; once we've verified it, the refund goes to your original payment method within 15–30 days.
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