SOFIE NOWYour favourites, delivered in up to 120 minutes in selected areas.
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THE SOFIE EDIT

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Browse haircare essentials from international brands. Compare formulas and instructions for your cleansing, conditioning and styling routine.

Shop online at Sofie Store in Egypt. See our shipping policy for delivery information and availability timelines.

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BeautyHome & living

SOFIE NOW

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Your favourites, delivered in up to 120 minutes in selected areas.

Selected in-stock shades and sizes only. The timer starts once we confirm your order. Other items ship with standard delivery. SOFIE NOW and store pickup run every day 10 am–10 pm. Orders placed after 10 pm are confirmed and delivered from 10 am the next morning.

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