Eye

What it is:A reparative and volumizing mascara infused with Amazonian clay.What it does:This mascara delivers an increase in lash volume and offers long-term reparative, rebuilding, and strengthening benefits with each...

What it is:A jet-black, volume-packed mascara so anyone can master the tarte of fringe. What it does:Tartiest Lash Paint Mascara features intense patent black pigments that make it easy to get...

What it is:A waterproof, smudge-proof, precise liquid eyeliner for a bold cat eye look that lasts all day.What it does:It gives intense, alluring payoff that’s foolproof, thanks to a super...

What it is: A new palette of 10 shadows inspired by the rich tones of the Amazon Rainforest.Highlighted Ingredients:- Amazonian clay: For better, longer, truer wear.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing...

What it is:A waterproof, gel eyeliner with a tug-free, triple-black pigment.What it does:Glide on sharp, black liner looks with this waterproof, smudge-proof gel eyeliner that’s ideal for the delicate lash...

What it is: A versatile palette that gives you big ego™ energy looks from grunge to flirty. Highlighted Ingredients: - Amazonian clay: Sustainably sourced for better, longer, truer wear. Ingredient Callouts: Free...

What it is: A mini eyeshadow palette with six highly pigmented modern nudes inspired by the beautiful nuances of real skin tones.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: Inspired...

What it is:A bestselling collection of nine naturally gorgeous matte and shimmer shadows.What it does:Flaunt your natural side with the revamp of the iconic Natural Eyes palette. The beloved palette...

What it is: A cutting-edge liquid eyeliner that’s the easiest you’ll ever use, created to produce a sharp, fluid, smudge-proof line every time.Ingredient Callouts: Free of parabens and phthalates. This product is...

What it is: A laminating liquid eyebrow wax formula that adds volume, texture, and total control to give you fluffy-looking, perfectly polished brows.Ingredient Callouts: Free of parabens. It is also cruelty-free.What Else...

What it is: A pitch black, nourishing, lengthening, lifting, and thickening mascara lash primer that delivers 24-hour improved mascara wear. Highlighted Ingredients: - Argan Oil and Grape Seed Oil: Rich in...

What it is: A high intensity mascara for shocking volume, dramatic lift and curl, and 24-hour wear—can you handle it? Highlighted Ingredients: - Whipped Melting Waxes: Melt into each other to...

What it is: A 16-shade eyeshadow palette inspired by the multifaceted beauty of real diamonds.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates.What Else You Need to Know: This captivating collection...

What it is: Too Faced’s best-selling eye shadow primer just got an upgrade! New and improved formula intensifies color and helps lock down eye shadow for 24+ hours of non-creasing, fade-resistant...

What it is: A mini vegan eyeshadow palette that is inspired by the fan-favorite Naked3 Palette and features six all-new universally flattering rosy-neutral eyeshadows.Ingredient Callouts: It is cruelty-free.What Else You Need to...

What it is: A long-wearing, metallic eyeshadow palette for bold eyeshadow looks that last up to 12 hours.Ingredient Callouts: It is cruelty-free.What Else You Need to Know: This palette includes 12 versatile eyeshadow...

What it is: An eyeshadow palette with rose-hued neutrals in ultra-smooth mattes, gorgeous pearls, and glimmering metallics for natural beauty looks.Ingredient Callouts: Free of parabens. It is also gluten-free and cruelty-free.What Else...

What it is: A clear brow gel with max hold and a unique dual-sided applicator that tames, styles, or laminates brows for up to 24 hours without residue or flakes. What...

What it is: A creamy eyeshadow primer with anti-aging benefits that ensures vibrant, crease-free color for up to 24 hours.Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.What Else...

What it is:A creamy, waterproof, demi-matte eye pencil specifically designed for gliding along the inner rim of the waterline.What it does:Urban Decay’s creamy, demi-matte 24/7 Waterline Eye Pencil lays down...

What it is: A vegan eyeshadow palette with 12 desert-inspired neutral eyeshadows from pale peach and metallic bronze to deep blue green and turquoise shimmer.Ingredient Callouts: This product is vegan and cruelty-free.What...

What it is:A 24/7 Glide-On Eye Pencil in three new shades that pair perfectly with Born To Run Eyeshadow Palette’s neutral to smoky and bright to sultry eye looks.What it...