Eye

What it is: A cutting-edge liquid eyeliner that’s the easiest you’ll ever use, created to produce a sharp, fluid, smudge-proof line every time.Ingredient Callouts: Free of parabens and phthalates. This product is...

What it is: A laminating liquid eyebrow wax formula that adds volume, texture, and total control to give you fluffy-looking, perfectly polished brows.Ingredient Callouts: Free of parabens. It is also cruelty-free.What Else...

What it is: A pitch black, nourishing, lengthening, lifting, and thickening mascara lash primer that delivers 24-hour improved mascara wear. Highlighted Ingredients: - Argan Oil and Grape Seed Oil: Rich in...

What it is: A high intensity mascara for shocking volume, dramatic lift and curl, and 24-hour wear—can you handle it? Highlighted Ingredients: - Whipped Melting Waxes: Melt into each other to...

What it is: A 16-shade eyeshadow palette inspired by the multifaceted beauty of real diamonds.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates.What Else You Need to Know: This captivating collection...

What it is: Too Faced’s best-selling eye shadow primer just got an upgrade! New and improved formula intensifies color and helps lock down eye shadow for 24+ hours of non-creasing, fade-resistant...

What it is: A mini vegan eyeshadow palette that is inspired by the fan-favorite Naked3 Palette and features six all-new universally flattering rosy-neutral eyeshadows.Ingredient Callouts: It is cruelty-free.What Else You Need to...

What it is: A long-wearing, metallic eyeshadow palette for bold eyeshadow looks that last up to 12 hours.Ingredient Callouts: It is cruelty-free.What Else You Need to Know: This palette includes 12 versatile eyeshadow...

What it is: An eyeshadow palette with rose-hued neutrals in ultra-smooth mattes, gorgeous pearls, and glimmering metallics for natural beauty looks.Ingredient Callouts: Free of parabens. It is also gluten-free and cruelty-free.What Else...

What it is: A clear brow gel with max hold and a unique dual-sided applicator that tames, styles, or laminates brows for up to 24 hours without residue or flakes. What...

What it is: A creamy eyeshadow primer with anti-aging benefits that ensures vibrant, crease-free color for up to 24 hours.Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.What Else...

What it is:A creamy, waterproof, demi-matte eye pencil specifically designed for gliding along the inner rim of the waterline.What it does:Urban Decay’s creamy, demi-matte 24/7 Waterline Eye Pencil lays down...

What it is: A vegan eyeshadow palette with 12 desert-inspired neutral eyeshadows from pale peach and metallic bronze to deep blue green and turquoise shimmer.Ingredient Callouts: This product is vegan and cruelty-free.What...

What it is:A 24/7 Glide-On Eye Pencil in three new shades that pair perfectly with Born To Run Eyeshadow Palette’s neutral to smoky and bright to sultry eye looks.What it...

What it is:An award-winning eye pencil in two new shades that pair perfectly with your Naked Cherry eye looks.What it does:Intensify your Cherry eye look with two all-new eyeliner shades...

What it is:A whipped, creamy lash primer that conditions and preps for the perfect mascara application.What it does:Prep eyelashes for the perfect mascara application with Subversion Lash Primer. The brush...

What it is: A waterproof, teardrop-shaped brow pencil that glides on smoothly to fill in and shape sparse brows.Ingredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: For soft,...

What it is: A luxe, refillable, reusable eyeshadow palette that is designed to be used interchangeably with the full collection of Curator™ shades.What Else You Need to Know: This palette is crafted...

What it is:An all-in-one mascara that delivers a look of endless length, intense volume, and sky-high lift for extreme, dramatic lashes.What it does:Caution Extreme Lash Mascara’s smooth, buildable, ultra-black formula...

What it is: A mascara that coats your lashes from root to tip for a high-impact, fanned-out finish.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil,...

What it is: An invisible brow gel that sets hairs in place for effortless definition.Ingredient Callouts: Free of parabens, phthalates, and triclosan. This product is also vegan and cruelty-free.What Else You Need...

What it is:A long-wearing, waterproof liquid liner enriched with ultra-black pigments for the darkest, most dramatic definition.What it does:This waterproof formula dries quickly to prevent smudging and transfer for all-day...