SOFIE NOWYour favourites, delivered in up to 120 minutes in selected areas.
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A SOFIE space · Vol. 01127 products · 23 beauty houses

The SOFIE Beauty Room

Huda Beauty at SOFIE.

Every product from our best-selling beauty houses. Pick a brand, explore the shelves, make it yours.

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Beauty houseHuda Beauty
Your favourites, brought to life.127 products
16

Shelf 16

4 pieces
17

Shelf 17

4 pieces
18

Shelf 18

4 pieces

Hover for a little beauty note. Tap to discover your options.

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61–72 of 127 products

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SOFIE NOW

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Your favourites, delivered in up to 120 minutes in selected areas.

Selected in-stock shades and sizes only. The timer starts once we confirm your order. Other items ship with standard delivery. SOFIE NOW and store pickup run every day 10 am–10 pm. Orders placed after 10 pm are confirmed and delivered from 10 am the next morning.

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Opening your SOFIE matching studio…
Beauty Quest

SOFIE BEAUTY QUEST

Your beauty. Unlocked.

A little game for a shade to try or a skin ritual made around you. Collect your beauty clues and discover your picks.

About 90 seconds

Play Beauty Quest

No selfie. No sign-up to play. Budget is optional.