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THE SOFIE EDIT

Huda Beauty · Beauty Room

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Discover every Huda Beauty product at SOFIE. Explore shades, sizes and your next favourite.

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BeautyHome & living

SOFIE NOW

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Your favourites, delivered in up to 120 minutes in selected areas.

Selected in-stock shades and sizes only. The timer starts once we confirm your order. Other items ship with standard delivery. SOFIE NOW and store pickup run every day 10 am–10 pm. Orders placed after 10 pm are confirmed and delivered from 10 am the next morning.

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Opening your SOFIE matching studio…
Beauty Quest

SOFIE BEAUTY QUEST

Your beauty. Unlocked.

A little game for a shade to try or a skin ritual made around you. Collect your beauty clues and discover your picks.

About 90 seconds

Play Beauty Quest

No selfie. No sign-up to play. Budget is optional.