Featuring signature award-winning Heavenly Luxe synthetic hair, this luxuriously dense and tapered paddle brush flawlessly applies your favorite liquid and cream foundations. It’s so superior in quality and easy to...

Featuring a large, fluffy and rounded brush head, this makeup brush is perfect for picking up and distributing the perfect amount of your favorite loose and pressed powders across your...

INNOVATIVE TECHNOLOGY COSMETICS™ This best-selling, densely packed flat-top brush applies your favorite loose and pressed powder foundations—and instantly buffs away the look of pores, fine lines and wrinkles. Featuring ultra-plush, award-winning...

INNOVATIVE TECHNOLOGY COSMETICS™ We believe great makeup brushes should do the work for you. Experience the IT Cosmetics difference firsthand with your Heavenly Luxe Bye Bye Foundation Brush #22. Featuring a...

What it is: A color-correcting, medium-coverage skin tint formulated with brightening glow serum and SPF 40 that delivers an immediate, visibly healthy glow.Skin Type: Normal, Dry, and CombinationCoverage: MediumFinish: RadiantFormulation: LiquidSPF: SPF Over 30Highlighted Ingredients:- Niacinamide:...

What it is: The #1 SPF foundation in America* is a full-coverage foundation, hydrating & anti-aging serum, and SPF 50+ sunscreen in one—now in extended shades. Coverage: Full Finish: Natural Formulation: Cream SPF: SPF over...

What it is: A visibly shine-reducing and color-correcting full-coverage foundation, skin-balancing serum, and broad-spectrum SPF 40 sunscreen all in one.Coverage: FullFinish: MatteFormulation: CreamSPF: SPF 40Highlighted Ingredients:- Air Licium®: Instantly creates a skin-blurring effect; absorbs and...

What it is: A 24HR waterproof + full-coverage concealer for dark circles and hyperpigmentation that also reduces the look of wrinkles without creasing. Coverage: Full Finish: Natural Formulation: Cream Skin Type: Normal, Dry, Combination, and...

What it is: A 24HR waterproof + full-coverage concealer for dark circles and hyperpigmentation that also reduces the look of wrinkles without creasing. Coverage: Full Finish: Natural Formulation: Cream Skin Type: Normal, Dry, Combination, and...

What it is: The #1 SPF foundation in America* is a full-coverage foundation, hydrating & anti-aging serum, and SPF 50+ sunscreen in one—now in extended shades. Coverage: Full Finish: Natural Formulation: Cream SPF: SPF...

What it is: A talc-free setting powder infused with silk that mattifies, minimizes pores’ appearance, and sets foundation and concealer in a convenient pressed-powder compact.Coverage: LightFinish: MatteFormulation: Pressed PowderSkin Type: Normal, Dry, Combination, and OilyWhat...

What it is: A bestselling waterproof eyebrow pencil designed to blend with any color and define every shape.What Else You Need to Know: This award-winning eyebrow pencil takes the guesswork out of...

What it is: A super creamy, super pigmented gel eyeliner pencil that goes on smoothly, blends easily, and dries to a long-lasting finish.What Else You Need to Know: This eyeliner pencil provides...

What it is: A lightweight, buildable, hydrating foundation with a natural radiant finish that works to give you better-looking skin instantly and over time.Coverage: MediumFinish: NaturalFormulation: LiquidSkin Type: Normal, Dry, Combination, and OilyHighlighted Ingredients:- Hyaluronic...

What it is: A night cream that visibly improves five top signs of aging skin: the appearance of lines and wrinkles, dryness, lack of firmness, loss of radiance, and tired-looking skin.Skin...

Which skin type is it good for?✔ Normal✔ Oily✔ Combination✔ Dry✔ SensitiveWhat it is:A revolutionary one-step skincare solution to cleanse and hydrate while leaving skin feeling soft and refreshed.Solutions for:-...

What it is: A moisturizer that visibly improves skin’s elasticity, smoothness, and hydration, and supports a more youthful appearance.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Fine Lines and Wrinkles, Dryness, and Loss...

What it is: An ultra-hydrating face moisturizer—now with 2X more-potent active ingredients—to reverse 10 visible signs of aging in just two weeks.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Dark Spots, Fine Lines...

What it is: A temporary daytime under eye treatment for moderate to severe eye bags that works to depuff, tighten, and smooth in just 15 minutes. Skin Type: Normal, Dry, Combination, and...

What it is: A volumizing and lengthening mascara clinically tested to stretch the look of lashes for wider, longer, and eye-opening results.Highlighted Ingredients:- Biotin: Supports stronger, healthier-looking hair and skin.- Collagen:...

What it is: An ultra-plush, two-in-one brush to flawlessly apply foundation and concealer evenly and smoothly with an airbrushed finish.Brush Formulation: All FormulasBrush Coverage: BuildableWhat Else You Need to Know: Designed with leading plastic...

What it is: A biotin-infused, volumizing mascara that delivers beautifully separated lashes and major lash lift.Highlighted Ingredients:- Biotin: B vitamin that promotes stronger, healthier-looking hair and skin.Ingredient Callouts: Free of parabens and...

What it is: A night cream that visibly improves five top signs of aging skin: the appearance of lines and wrinkles, dryness, lack of firmness, loss of radiance, and tired-looking skin.Skin...

What it is: An oil-free moisturizer that reduces visible shine and excess oil while boosting face hydration for nourished skin.Skin Type: Combination and OilySkincare Concerns: Fine Lines and Wrinkles, Pores, and Uneven TextureFormulation: CreamHighlighted...

What it is: A super-dense, dual-ended brush that does the work for you to apply concealer to large and small areas of your face.What Else You Need to Know: This two-in-one concealer...

Which skin type is it good for?✔ Normal✔ Oily✔ Combination✔ Dry✔ SensitiveWhat it is:A skin loving hydrating facial cleanser that combines the cleansing power of a foam cleanser with the...

What it is: A three-in-one, long-wearing makeup and sunscreen remover, brightening facial cleanser, and hydrating face mask.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Fine Lines and Wrinkles, Dryness, and Uneven TextureFormulation: BalmHighlighted Ingredients:-...

What it is: A volumizing waterproof mascara that gives eyelashes super volume, length, and elastic stretch with up to 24 hours of wear.Formulation Type: Volumizing, LengtheningBenefits: Long-wearing, WaterproofHighlighted Ingredients:- Biotin: Promotes healthier-looking hair...

What it is: An expertly balanced daily retinol serum-in-cream to visibly reduce wrinkles and dark spots for all skin types.Highlighted Ingredients:- Retinol- Niacinamide- Vitamin EWhat Else You Need to Know: Developed with...

What it is: A luxurious face moisturizer suitable for sensitive skin that visibly fights fine lines, wrinkles, and discoloration and instantly gives you a glow. Skin Type: Normal, Dry, Combination, and Oily...