What it is: A color-correcting, full-coverage foundation with SPF 50 physical mineral sunscreen that delivers a flawless, radiant finish.Coverage: FullFinish: RadiantFormulation: CreamSPF: SPF 50+Skin Type: Normal, Dry, Combination, and OilyHighlighted Ingredients:- Collagen: Enhances visible elasticity for...

Awaken your lips with long-lasting hydration and your naturally pretty flush of color! Je Ne Sais Quoi Lip Treatment features proprietary Vitality Lip Flush Technology™ that reacts with the warmth...

Discover IT® Give skin an instantly airbrushed finish with Bye Bye Pores Poreless Finish Loose Setting Powder! Developed with plastic surgeons and dermatologists, this talc-free setting powder formula with Bye Bye...

Superhero No-Tug Gel Eyeliner combines what you love most about Superhero Liner and your original No-Tug Anti-Aging Gel Eyeliner—making it easier than ever to achieve precise application without tugging on...

This best-selling ombré blush is your blush and highlighter in one, and gives your skin a naturally pretty flush of color in just one sweep! Developed with plastic surgeons and...

If you prefer an automatic eyeliner to one you need to sharpen, open your eyes to Superhero No-Tug Retractable Eyeliner! Featuring our exclusive No-Tug Technology™, this waterproof mechanical eyeliner delivers...

Your Skin But Better Setting Spray+ is your makeup extending spray and soothing hydration mist in one game-changing product! This multitasking must-have provides up to 16-hour wear to keep your...

What it is: A three-in-one daily face sunscreen that provides clear SPF 50, no white cast, and also works as your hydrating serum and skin-perfecting makeup primer. Skin Type: Normal, Dry, Combination,...

Bye Bye Pores Leave-On Solution is a skin-improving daily toning treatment that works to mattify and smooth skin while minimizing the look of pores. The lightweight, leave-on solution features a...

Featuring precision-cut brush heads, this multitasking eyeshadow brush does the work for you to deliver a lasting and effortlessly smooth application of your favorite eyeshadow formulas.

You’ve got the essentials! Designed to do the work for you, these three makeup brushes for powder, foundation and concealer are all you need for complexion perfection. Plus, the chic...

What it is: A color-correcting, medium-coverage skin tint formulated with brightening glow serum and SPF 40 that delivers an immediate, visibly healthy glow.Skin Type: Normal, Dry, and CombinationCoverage: MediumFinish: RadiantFormulation: LiquidSPF: SPF Over 30Highlighted Ingredients:- Niacinamide:...

What it is: A concealer and serum that provides instant medium coverage and clinically fades the look of dark spots and other skin texture concerns over time.Coverage: MediumFinish: NaturalFormulation: CreamHighlighted Ingredients:- 2% Niacinamide: Helps...

What it is: A moisturizer that visibly improves skin’s elasticity, smoothness, and hydration, and supports a more youthful appearance.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Fine Lines and Wrinkles, Dryness, and Loss...

WHY YOU'LL LOVE IT Featuring precision-cut brush heads, this dual-ended makeup brush is designed to effortlessly apply and blend your favorite liquid and cream foundations for your most natural-looking finish...

WHY YOU'LL LOVE IT Apply your favorite lipsticks, lip glosses and lip liners like a pro with this retractable lip brush! Featuring award-winning Heavenly Luxe hair and a small tapered...

WHY YOU'LL LOVE IT We believe great makeup brushes should do the work for you. Experience the IT Cosmetics difference firsthand with this truly revolutionary, skin-perfecting brush from IT Cosmetics!...

WHY YOU'LL LOVE IT Discover IT® Featuring a limited-edition heart print handle, this ultra-plush, 2-in-1, dual-ended face makeup brush is designed to effortlessly apply and blend your favorite foundations and concealers...

WHY YOU'LL LOVE ITINNOVATIVE TECHNOLOGY COSMETICS™ Developed to be able to give women who want a luxurious but controlled application of both powder and cream products including setting powders, illuminators, bronzer...

WHY YOU'LL LOVE ITDeposit, define and diffuse in seconds with the Airbrush Tapered Bronzing Brush #150! It features a large, fluffy, rounded-cut brush head that's pinched on the sides for...

WHY YOU'LL LOVE ITThis skincare gift set lets you customize it to your personal skin goals! Choose from five different serums that address specific skin concerns like dark spots, fine...

WHY YOU'LL LOVE ITThis must-have, game-changing brush gives you the power to flawlessly apply all your favorite shadow and liner formulas with just one tool. The innovative dual-ended design features...

Discover IT® Bye Bye Foundation is your first-ever full coverage moisturizer from IT Cosmetics that gives you the power to say “bye bye” to traditional foundation! Featuring proprietary 3D Skin Flex™...

Discover IT® Bye Bye Foundation Oil-Free Matte is your first-ever full coverage moisturizer from IT Cosmetics that gives you the power to say “bye bye” to traditional foundation—now in a matte...

What it is: A color-correcting, full-coverage foundation with SPF 50 physical mineral sunscreen that delivers a flawless, radiant finish.Coverage: FullFinish: Radiant Suggested Usage:-Perfect for dry skin, apply one to two pumps of this...

Superhero No-Tug Waterproof Eyeshadow Sticks are everything you love about long-wear eyeshadow, now in an easy-to-use cream shadow stick! Featuring our exclusive No-Tug Technology™, this super blendable eyeshadow stick glides onto your...

Experience everything you love about your #1 best-selling*, award-winning concealer—plus Drops of Light Technology™ for a lit-from-within glow—all with one product, now in 12 true-to-skin shades! Bye Bye Under Eye...

A full coverage, Anti-Aging hydrating powder foundation that truly gives you the power to achieve flawless, airbrushed complexion perfection in no time! Delivers highly pigmented perfect coverage that will never...

Discover IT® Celebration Body Foundation Illumination delivers the same skin-perfecting coverage you expect from IT Cosmetics—now in a transfer-resistant, undetectable body makeup that goes on smoothly and instantly camouflages top skin...

Brow Power Filler is your waterproof, volumizing and tinted eyebrow filler with hair-like fibers that instantly fills, shapes and sets your brows for up to 16 hours of wear! The...

If you’re a fan of Pillow Lips Lipstick, you’ll love these limited-edition trios! Pillow Lips Creams Trio features your high-pigment, collagen-infused lipstick in 3 gorgeous shades with a cream finish,...

Brow Power Micro is your best-selling Brow Power Pencil—now with a micro-fine pencil tip that does the work for you to achieve feathery, natural-looking definition! The Universal Taupe shade adjusts...

Discover instant complexion perfection in one exclusive skin-loving set that includes your #1 best-selling, award-winning Bye Bye Pores™ Powder and your Heavenly Luxe™ Wand Ball Powder Brush. Developed with plastic...

A full coverage, Anti-Aging hydrating powder foundation that truly gives you the power to achieve flawless, airbrushed complexion perfection in no time! Delivers highly pigmented perfect coverage that will never...

Discover IT® Experience your most skin-loving, airbrushed look with Bye Bye Pores Pressed Setting Powder. Featuring Bye Bye Pores Optical Blurring Technology™, it’s designed to blur the appearance of pores and...

Discover your most naturally pretty eyes with this must-have palette that’s perfectly sized to go wherever you do. Naturally Pretty Essentials™ features six full-size, anti-aging shadows that, with a tap...

Brow PowerFULL is your best-selling Brow Power Pencil—now with a triangular tip for bold definition and volume! The Universal Taupe shade adjusts to all hair colors—even gray—based on application pressure,...

Discover IT® Whether you want to create thin, thick or cat-eye lines, Superhero Liquid Eyeliner Pen makes it easier than ever! Unlike typical felt brush hair tips, this one won't fray...

Discover IT® This lash innovation is your peptide-infused black lash primer, eyeliner and lengthening mascara in one step! The power is in the groundbreaking ultra-skinny wand, which starts coating your lashes...

Discover IT® Experience the benefits of your best-selling, award-winning Bye Bye Pores Pressed Setting Powder—now in a bronzer! This universally flattering bronzer powder instantly airbrushes away the look of pores while...

Discover all the benefits of your best-selling, award-winning Bye Bye Pores finishing powder—in a blush! Developed with plastic surgeons, Bye Bye Pores Blush is infused with optical-blurring pigments and delivers...

Pillow Lips Solid Serum Lip Gloss is your mask-friendly solution for moisturized lips and a beautiful flush of color in just one swipe! Never sticky or tacky and infused with...

Your best-selling Celebration Foundation™ just got brighter! Experience the same full-coverage, ultra-hydrating powder foundation that lets you achieve your most flawless skin in 30 seconds—now with Drops of Light Technology™...

Say “bye bye” to facial redness! Developed with plastic surgeons, Bye Bye Redness Tinted Neutralizing Correcting Cream starts its life as your hydrating, skin-soothing moisturizer that reduces the redness on...

Discover IT® CC+ Airbrush Perfecting Powder Foundation delivers a skin-softening, flawless effect in 30 seconds! This sheer-to-full coverage powder foundation camouflages pores, dark spots and other imperfections with a veil of...

What it is: A cream blush and bronzer in one with a 92% solid serum skincare base that provides 24HR hydration and a pop of color for a naturally sun-kissed look....

Discover IT® Inspired by our dermatologists’ lip treatments for lip lines and dry lips, Confidence in a Serum Lip Gloss is your high-shine lip gloss + lip serum in one! Available...

Discover IT® Make tired eyes look more awake! Bye Bye Under Eye Brightening Eye Cream is your intensely hydrating, quick-absorbing eye cream with an exclusive blue tint that helps to instantly...

Discover IT® The delicate skin around your eyes needs specialized care to fight the signs of aging. Confidence in an Eye Cream is the lightweight anti-aging eye cream you know and...

Your Skin But Better Makeup Primer+ is your oil-free, makeup-gripping base that hydrates your skin while extending the wear of your makeup. With continued use, this skin-transforming primer also works...