Discover IT® Give skin an instantly airbrushed finish with Bye Bye Pores Poreless Finish Loose Setting Powder! Developed with plastic surgeons and dermatologists, this talc-free setting powder formula with Bye Bye...

Superhero No-Tug Gel Eyeliner combines what you love most about Superhero Liner and your original No-Tug Anti-Aging Gel Eyeliner—making it easier than ever to achieve precise application without tugging on...

If you prefer an automatic eyeliner to one you need to sharpen, open your eyes to Superhero No-Tug Retractable Eyeliner! Featuring our exclusive No-Tug Technology™, this waterproof mechanical eyeliner delivers...

Your Skin But Better Setting Spray+ is your makeup extending spray and soothing hydration mist in one game-changing product! This multitasking must-have provides up to 16-hour wear to keep your...

What it is: A three-in-one daily face sunscreen that provides clear SPF 50, no white cast, and also works as your hydrating serum and skin-perfecting makeup primer. Skin Type: Normal, Dry, Combination,...

Discover IT® Brush Bath Purifying Solid Makeup Brush Cleanser is perfect to use on the days your makeup brushes and sponges look like they could use a deeper clean. This instant...

What it is: A concealer and serum that provides instant medium coverage and clinically fades the look of dark spots and other skin texture concerns over time.Coverage: MediumFinish: NaturalFormulation: CreamHighlighted Ingredients:- 2% Niacinamide: Helps...

What it is: A 24HR waterproof + full-coverage concealer for dark circles and hyperpigmentation that also reduces the look of wrinkles without creasing. Coverage: Full Finish: Natural Formulation: Cream Skin Type: Normal, Dry, Combination, and...

What it is: An ultra-gentle, restorative skin-barrier cream that delivers up to 100 hours of hydration to strengthen and soothe even the most sensitive skin.Coverage: LightFinish: NaturalFormulation: CreamSPF: Over 30Highlighted Ingredients:- Vitamin F Complex 1%:...

Designed for your favorite liquid and cream foundations, this thin and tapered paddle brush is custom-designed to give you all-over, streak-free coverage and a perfectly poreless, airbrushed finish. It’s so...

Featuring precision-cut brush heads, this dual-ended makeup brush is designed for all-over and targeted application of your favorite loose and pressed powders and delivers an optical-blurring finish every time! Use...

Bye Bye Pores Concentrated Derm Serum exfoliates skin for super-smooth results! With 10% glycolic acid, this vegan skincare formula* visibly minimizes pores in just 1 week. Plus, it’s formulated with...

WHAT IT IS Meet your everyday skin transformer. Do It All Sheer Tint Face Balm is a lightweight, radiant-finish tinted moisturizer and foundation balm in one, designed to make your...

Your sun-kissed cream blushes and bronzers deliver buildable, all-day fresh color that lifts, reshapes and smooths with 24-hour hydration. It’s the only serum color balm that does it all! IT’s...

Developed with plastic surgeons, Your Most Beautiful You is your 3-in-1 face palette for the naturally pretty look of vitality! The talc-free matte bronzer, luminizing radiance powder and brightening blush...

WHY YOU'LL LOVE ITThis must-have, game-changing brush gives you the power to flawlessly apply all your favorite shadow and liner formulas with just one tool. The innovative dual-ended design features...

Discover IT® Bye Bye Foundation is your first-ever full coverage moisturizer from IT Cosmetics that gives you the power to say “bye bye” to traditional foundation! Featuring proprietary 3D Skin Flex™...

What it is: A color-correcting, full-coverage foundation with SPF 50 physical mineral sunscreen that delivers a flawless, radiant finish.Coverage: FullFinish: Radiant Suggested Usage:-Perfect for dry skin, apply one to two pumps of this...

Brow Power Micro is your best-selling Brow Power Pencil—now with a micro-fine pencil tip that does the work for you to achieve feathery, natural-looking definition! The Universal Taupe shade adjusts...

Brow PowerFULL is your best-selling Brow Power Pencil—now with a triangular tip for bold definition and volume! The Universal Taupe shade adjusts to all hair colors—even gray—based on application pressure,...

Discover IT® Whether you want to create thin, thick or cat-eye lines, Superhero Liquid Eyeliner Pen makes it easier than ever! Unlike typical felt brush hair tips, this one won't fray...

Discover IT® This lash innovation is your peptide-infused black lash primer, eyeliner and lengthening mascara in one step! The power is in the groundbreaking ultra-skinny wand, which starts coating your lashes...

Discover IT® Experience the benefits of your best-selling, award-winning Bye Bye Pores Pressed Setting Powder—now in a bronzer! This universally flattering bronzer powder instantly airbrushes away the look of pores while...

Discover all the benefits of your best-selling, award-winning Bye Bye Pores finishing powder—in a blush! Developed with plastic surgeons, Bye Bye Pores Blush is infused with optical-blurring pigments and delivers...

Pillow Lips Solid Serum Lip Gloss is your mask-friendly solution for moisturized lips and a beautiful flush of color in just one swipe! Never sticky or tacky and infused with...

Your best-selling Celebration Foundation™ just got brighter! Experience the same full-coverage, ultra-hydrating powder foundation that lets you achieve your most flawless skin in 30 seconds—now with Drops of Light Technology™...

Say “bye bye” to facial redness! Developed with plastic surgeons, Bye Bye Redness Tinted Neutralizing Correcting Cream starts its life as your hydrating, skin-soothing moisturizer that reduces the redness on...

Discover IT® CC+ Airbrush Perfecting Powder Foundation delivers a skin-softening, flawless effect in 30 seconds! This sheer-to-full coverage powder foundation camouflages pores, dark spots and other imperfections with a veil of...

Discover IT® Inspired by our dermatologists’ lip treatments for lip lines and dry lips, Confidence in a Serum Lip Gloss is your high-shine lip gloss + lip serum in one! Available...

Discover IT® Make tired eyes look more awake! Bye Bye Under Eye Brightening Eye Cream is your intensely hydrating, quick-absorbing eye cream with an exclusive blue tint that helps to instantly...

Discover IT® The delicate skin around your eyes needs specialized care to fight the signs of aging. Confidence in an Eye Cream is the lightweight anti-aging eye cream you know and...

Your Skin But Better Makeup Primer+ is your oil-free, makeup-gripping base that hydrates your skin while extending the wear of your makeup. With continued use, this skin-transforming primer also works...

Bye Bye Lines Concentrated Derm Serum visibly plumps skin and smooths lines! This clinically tested, dermatologist-approved anti-aging serum is formulated with 1.5% hyaluronic acid to deliver lasting hydration to your...

Bye Bye Dark Spots Concentrated Derm Serum is your dermatologist-tested treatment for dark spots on face. Formulated with 4% niacinamide and 1% ethyl vitamin C, this hyperpigmentation serum visibly reduces...

Discover IT® Say “bye bye” to redness and “hello” to soothed skin with Bye Bye Redness Serum. No matter your skin tone or type, this lightweight, skin-calming serum is your dermatologist-tested...

Discover IT® Bye Bye Breakout Salicylic Acid Acne Serum goes beyond your typical acne treatment to clear up active acne and fade acne marks at the same time. With 2% salicylic acid...

INNOVATIVE TECHNOLOGY COSMETICS™ We believe great makeup brushes should do the work for you. Experience the IT Cosmetics difference firsthand with this dual-ended, 2-in-1 brush that effortlessly applies your favorite liquid...

Designed for your favorite powders and bronzers, this luxuriously large brush with dual-fiber hairs effortlessly distributes powder over your makeup without smudging for your smoothest, most even application. It’s so...

The Heavenly Luxe Angled Airbrush Crème Brush is precision cut to hug your cheeks, perfectly placing your blush exactly where you want it and blending into your skin for your...

Deposit, define and diffuse in seconds with the Airbrush Tapered Bronzing Brush #150! It features a large, fluffy, rounded-cut brush head that's pinched on the sides for the most targeted...

INNOVATIVE TECHNOLOGY COSMETICS™ An ultra-luxurious, ultra-plush all over powder brush that provides for a flawless airbrushed application. This high-quality synthetic brush is ultra-luxurious in feel. The soft-touch rubberized jumbo handle makes...

INNOVATIVE TECHNOLOGY COSMETICS™ Perfect for all your favorite cream and powder blushes, this glamorous, French boutique-inspired brush delivers a youthful flush of color with each skin-loving sweep! Featuring ultra-plush, award-winning Heavenly...

Designed for your favorite cream and powder blushes and highlighters, this luxuriously dense and angled brush effortlessly hugs the contours of your face to give you your most flawless, youthful...

INNOVATIVE TECHNOLOGY COSMETICS™ This luxuriously soft, rounded and tapered brush picks up and applies the perfect amount of powder for your most beautiful, airbrushed complexion! Featuring ultra-plush, award-winning Heavenly Luxe™ synthetic...

Discover IT® Flawless application of your favorite cream blush and bronzers is easy with this blush brush that does the work for you to seamlessly blend and diffuse for your most...

This dual-ended brush does the work for you to deliver airbrushed-looking coverage. While the larger triangle-shaped brush head reaches every corner of your face to effortlessly apply your favorite foundation,...

Quickly and fully cover your entire face with just a few strokes of this luxurious makeup brush! The soft, densely packed brush head picks up just the right amount of...

Featuring precision-cut brush heads, this dual-ended concealer and foundation brush is designed to flawlessly reach every corner of your face. While the smaller end precisely applies your favorite concealer formulas...

Featuring a large, fluffy and rounded brush head, this makeup brush is perfect for picking up and distributing the perfect amount of your favorite loose and pressed powders across your...

INNOVATIVE TECHNOLOGY COSMETICS™ This best-selling, densely packed flat-top brush applies your favorite loose and pressed powder foundations—and instantly buffs away the look of pores, fine lines and wrinkles. Featuring ultra-plush, award-winning...