Do It All Sheer Tint Face Balm

IT Cosmetics Do It All Sheer Tint Face Balm sits somewhere between a tinted moisturiser and a foundation — a solid balm that softens the second it touches warm skin and turns serum-like as you blend. IT Cosmetics describes the base as 92% skincare, built around a collagen peptide, hyaluronic acid and vitamin E. Coverage is sheer and buildable across 15 shades, so the finish reads as skin rather than makeup.

What it actually does

• Gives a radiant, see-through veil of colour. The coverage is sheer and layerable — the brand positions it as a healthy glow rather than a full mask, so freckles and natural tone still show through.
• Carries a skincare base. IT Cosmetics states the formula is 92% skincare, with a biosynthetic collagen peptide (a peptide similar to a protein fragment found in collagen), hyaluronic acid and vitamin E.
• Hydrates for a full day. The brand claims 24-hour hydration, for a plumper and more comfortable feel on the skin.
• Firming and line-blurring claims. IT Cosmetics reports 91% of users saw a reduced appearance of wrinkles and fine lines, and says bare skin looks better after four weeks of use. These are the brand's own study figures, not ours.
• Blends without effort. The solid-to-serum texture melts on contact, which keeps application quick and low-mess compared with a thick balm foundation.
• 15 flexible shades. Because the pigment is sheer, each shade adapts across a span of tones rather than matching one exact depth.

How to use

1. Start on clean, moisturised skin — the balm glides further over a hydrated base.
2. Warm a small amount with your fingertip or a dense brush. It begins firm and loosens with body heat.
3. Tap and blend outward from the centre of the face, where you want the most evening-out.
4. Build a second thin layer only where you want extra coverage, rather than coating the whole face twice.

Is it right for you?

Questions

Is this a foundation or a moisturiser?

Both, in one step. IT Cosmetics calls it a tinted moisturiser and foundation balm in one — the tint gives sheer coverage while the skincare base does the hydrating.

How many shades are there?

Fifteen. Because the pigment is translucent, each one stretches across a range of skin tones instead of matching a single precise depth.

Will it feel heavy or look cakey?

The brand's position is no — it's described as lightweight rather than heavy, greasy or cakey, thanks to the solid-serum texture that thins out as you blend.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Items already in stock arrive at the faster end of that window; pieces we bring in for you take longer.

How can I pay, and what if something is wrong with my order?

We accept credit card, debit card, Instapay and mobile wallets — there is no cash on delivery. Returns are accepted for defective, damaged or expired items only, reported within 1 day of delivery, with the refund issued to the original payment method within 15–30 days.