Confidence in a Cleanser Hydrating Facial Cleanser Serum

IT Cosmetics Confidence in a Cleanser is a foaming cleanser with a serum built into it. It lifts makeup, oil, SPF and pollution residue off the skin, but leaves it feeling soft and balanced rather than squeaky and tight — which is why it suits dry and sensitive skin as well as oily.

What it actually does

• Cleanses and hydrates in one pass. It pairs the lifting power of a foam wash with the moisture delivery of a serum, so you aren't stripping and then repairing.
• Takes off stubborn makeup. The formula is sulfate-free and soap-free and removes every trace of makeup, including waterproof eye products.
• Supports the barrier. Ceramides help lock in moisture and reinforce the skin barrier, and a super ceramide complex runs through the formula.
• Plumps and smooths over time. Hyaluronic acid draws in water and softens the look of fine lines and wrinkles; IT Cosmetics also lists collagen and colloidal oatmeal.
• Brand's own concentrate. It features IT Cosmetics' Anti-Aging Armour Rejuvenating Concentrate, which the brand credits with restoring moisture and a rejuvenated look.
• Safe around the eyes. Developed with plastic surgeons and ophthalmologist tested for the sensitive eye area.
• Formula notes. Made without parabens or sulfates.

How to use

1. Wet your face, then massage the cleanser in gently for about 30 seconds.
2. Rinse off and pat dry.
3. Use it twice a day, morning and evening.

Is it right for you?

Questions

Does it take off waterproof mascara?

Yes — IT Cosmetics states it clears away all makeup, waterproof eye makeup included, and it's ophthalmologist tested to be safe around the eye area.

Do I need a separate first cleanse?

Not for ordinary days — it's designed as a one-step cleanse that handles makeup, oil, SPF and pollution residue. If you're wearing very heavy makeup, a double cleanse never hurts.

Will it dry out my skin?

It's built against that. The formula is soap-free and sulfate-free, with ceramides and hyaluronic acid in the mix, and the brand's claim is skin left soft, refreshed and balanced instead of stripped.

How long until I see a difference?

Hydration is immediate and lasting according to the brand, while the skin-smoothing side is described as working over time with consistent twice-daily use.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. In-stock tubes arrive faster; anything we source for you takes longer.

Payment and returns?

We accept credit card, debit card, Instapay and mobile wallets — no cash on delivery. Returns cover defective, damaged or expired items only, reported within 1 day of delivery; refunds reach your original payment method within 15–30 days.