Confidence in a Cream Anti-Aging Hydrating Moisturizer

IT Cosmetics Confidence in a Cream is the brand's heavyweight hydrator, reformulated to carry twice the concentration of its active ingredients. IT Cosmetics claims it turns around ten visible signs of ageing inside two weeks, and that it holds hydration for up to 48 hours — all from a cream with a silky, non-greasy feel.

What it actually does

• Hydrates for up to two days per application. The brand puts the moisture window at 48 hours, which is what separates this from a lightweight daily lotion.
• 4% niacinamide for tone and lines. At that level, the brand credits it with visibly evening out skin tone and softening the look of fine lines and wrinkles.
• 3% squalane for the barrier. It hydrates and reinforces the skin's own moisture barrier, which matters if your skin runs tight or flaky.
• 2.5% peptide-lipid complex for firmness. IT Cosmetics attributes visible improvement in tightness, firmness and hydration to this complex, plus a smoother look to fine lines.
• Doubled-up actives versus the original. The relaunch raised the concentrations of the squalane, the niacinamide and the peptide-lipid complex specifically to push the visible results further.
• Brand-reported study figures. From an 8-week IT Cosmetics consumer-panel survey in which 86 women took part: 100% said their skin looked healthier, 94% said it looked younger, and 95% said it looked more radiant with overall condition improved. Self-reported results.
• Formula notes. Vegan, with no parabens, no mineral oil and no SLS or SLES sulfates.

How to use

1. Apply twice daily to clean skin. Morning and evening is what the brand recommends for best results.
2. Sweep upward, gently. Smooth it over the face, then carry it down the neck and décolleté — and anywhere else that feels dry or needs visible renewal.
3. Build the routine around it. IT Cosmetics suggests pairing it with the Confidence in an Eye Cream, then finishing your daytime routine with CC+ Cream SPF 50+ (both sold separately).

Is it right for you?

Questions

How is this different from the older version?

The actives are at higher concentrations — the brand describes the cream as now carrying twice the potency in its squalane, its niacinamide and its peptide-lipid complex, with the aim of stronger visible results on wrinkles, firmness and plumpness.

How soon might I notice something?

The brand's claim is ten visible signs of ageing reversed in two weeks, while its own consumer panel ran for eight weeks. Treat two weeks as the earliest marker and give it the full eight before you judge it.

Can I use it on my neck?

Yes — the brand's own instructions extend it to the neck and décolleté, using upward motions, and to any other area that needs moisture.

Is it vegan? Any ingredients left out?

It is vegan, and it is built without any parabens, without mineral oil, and without SLS or SLES sulfates.

Delivery, payment and returns?

Delivery takes 3 to 21 working days, depending on availability. Payment is by credit card, debit card, Instapay or mobile wallets — no cash on delivery. Returns apply to defective, damaged or expired items only, reported within 1 day of delivery, with the refund going back to your original payment method within 15–30 days.