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SOFIE NOWYour favourites, delivered in up to 120 minutes in selected areas.
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The Christmas gift bundles are here. Discover the edit.

THE SOFIE EDIT

New Arrivals

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The latest additions to Sofie Store, newest first.
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7583 products
SOFIE NOWselected options

K18 Biomimetic Hairscience

Damage Hair Rescue

LE 9,800.00
SOFIE NOWselected options

K18 Biomimetic Hairscience

Clean Streak Minis

LE 6,800.00

A little joy. A little SOFIE.

SOFIE

BeautyHome & living

SOFIE NOW

Check your area

Your favourites, delivered in up to 120 minutes in selected areas.

Selected in-stock shades and sizes only. The timer starts once we confirm your order. Other items ship with standard delivery. SOFIE NOW and store pickup run every day 10 am–10 pm. Orders placed after 10 pm are confirmed and delivered from 10 am the next morning.

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Your favourites

Open my Passport ↗

Opening your SOFIE matching studio…
Beauty Quest

SOFIE BEAUTY QUEST

Your beauty. Unlocked.

A little game for a shade to try or a skin ritual made around you. Collect your beauty clues and discover your picks.

About 90 seconds

Play Beauty Quest

No selfie. No sign-up to play. Budget is optional.