What it is: An all-in-one serum packed with 12 actives including hyaluronic acid, peptides, and niacinamide to visibly soften fine lines, boost firmness, and hydrate.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Fine...

What it is: An all-in-one, fragrance-free eye serum packed with twelve actives to visibly smooth fine lines, brighten dark circles, reduce puffiness, and firm all skin types. Skin Type: Normal, Dry, Oily,...

What it is: An ultra-concentrated vitamin C gel-oil serum that visibly boosts brightness and fades dark spots in as few as two weeks.Skin Type: Normal, Dry, and CombinationSkincare Concerns: Dark Spots, Fine Lines...

What it is: An endlessly buildable mascara that lengthens, defines, and volumizes for a natural to bold lash—the clean formula is pigment-rich and flake-free.Formulation Type: Volumizing and Lengthening Benefits: Long-wearing, Waterproof Highlighted Ingredients: -...

What it is: An essential blending brush with a flat shape for even color dispersion—the ideal companion to Super Loaded Tinted Highlight (sold separately).What Else You Need to Know: Luxurious and durable,...

What it is: A soft, densely packed cream brush for seamless blending and the ideal companion for cream bronzer, blush, and contour.Brush Formulation: All FormulasBrush Coverage: BuildableBristle Type: SyntheticIngredient Callouts: It is cruelty-free.What Else You...

What it is: A specialized dome-shaped blending brush that distributes color seamlessly without streaking—the perfect match for Baby Cheeks Blush Stick (sold separately). Highlighted Ingredients: - Sustainable Hardwood Birch: Sourced from...

What it is: A tapered powder brush for precise applications and the ideal companion for powder blush, contour, highlight, and bronzer.Brush Formulation: Powder Brush Coverage: Buildable Bristle Type: Synthetic Ingredient Callouts: It is also gluten-free...

What it is: A blending brush made with super soft nylon fibers for easy, effortless application.Brush Formulation: All FormulasBrush Coverage: BuildableBristle Type: SyntheticIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate,...

What it is: An eyeshadow brush with sumptuous fluffy bristles and a soft rounded shape to diffuse and refine color for a seamless finish—making it a blending essential.What Else You Need...

What it is: A multitasking eyeshadow brush with tapered, flat bristles made for effortless eyelid or lash-line application.What Else You Need to Know: Luxurious and durable, each brush is handmade in Japan...

What it is: A universal powder brush for precise application and an ideal companion for Beauty Butter Bronzer (sold separately), delivering a warm, beachy flush of color.What Else You Need to...

What it is: A brush with a pointed tip for targeted coverage just where you need it—the ideal companion to the Vital Skin Foundation Stick (sold separately).What Else You Need to...

What it is: A paddle foundation brush with tapered, flat bristles for a precise application that helps achieve a polished, natural-looking finish and hides imperfections.What Else You Need to Know: Luxurious and...

What it is: A weightless, clean setting powder packed with protective, skin-refining actives for an instant diffused look and healthier-looking skin over time.Coverage: LightFormulation: Pressed PowderHighlighted Ingredients:- Probiotic: Enhances skin’s natural defense mechanisms.-...

A water-resistant, antioxidant-rich body sunscreen that offers broad-spectrum, synthetic sun protection without the heavy feel. Feels light and weightless on skin Silky texture with a smooth matte finish Ideal for...

A next-gen, milky hydrating serum with 7% ectoin, 7x hyaluronic Acid & glycogen that delivers 7 barrier benefits in 1 drop. Clinically proven to soothe, help protect, restore resilience &...

A lightweight body serum made with 5% niacinamide + 5% d-panthenol that targets patchy, uneven tone and rough, flaky texture while restoring a healthy skin barrier. Evens skin tone and...

An extraordinary blend of antioxidants in a feather-light serum that gives skin a brighter, hydrated appearance while resisting environmental stress and promoting firmer-looking skin. Essential for improving visible signs of...

A hydrating, concentrated antioxidant serum that restores visible radiance for dull, dry skin while fighting against environmental attack. Essential for improving visible signs of aging Improves the appearance of dull,...

This advanced anti-aging serum is clinically proven to visibly improve lines, discoloration & firmness with a potent blend of hexylresorcinol, retinoid + niacinamide. 0.3% retinyl propionate visibly firms & smooths...

This antioxidant-rich ceramide serum immediately soothes sensitive skin and visibly calms redness with an effective blend of hydrating + anti-aging ingredients. Immediately eases redness Visibly smooths wrinkles Helps to reduce...

This extravagantly silky serum blends pure retinol and potent antioxidants to help impart firmer-feeling skin, smooth and soften fine lines and wrinkles, and provide hydration so skin of any age...

A daily facial toner that balances oily skin, minimizes enlarged pores and provides light hydration. Refreshes and nourishes skin Lightweight fluid formula Use twice daily after cleansing skin SKIN BALANCING...

This soothing, milky toner immediately hydrates & calms redness while strengthening skin’s barrier + microbiome to help prevent future sensitivity. Immediately soothes sensitivity Reinforces a healthy barrier Milky fluid texture...

What it is: A dual-ended brush designed to softly diffuse liquid and powder-transition blush formulas for a seamless, airbrushed look.Brush Formulation: All FormulasBrush Coverage: SheerBristle Type: SyntheticIngredient Callouts: It is vegan and cruelty-free.What Else You...

What it is: A crease-proof, self-setting, hydrating concealer with a radiant-looking finish and medium coverage—perfect for hiding the look of dark circles, hyperpigmentation, and blemishes.Coverage: MediumFinish: RadiantFormulation: LiquidHighlighted Ingredients:- Amla Fruit Extract: Supplies an...

Like a hug from us to you. This super soft crewneck will to take you from sunrise to sunset. The Sunset Crewneck by Tower 28 Beauty — 100% authentic at...

A perfectly cut mid-ankle Pilates sock with secure grip bottoms for total control. The Grippy Socks by Tower 28 Beauty — 100% authentic at Sofie's Makeup Store, Egypt's destination for...

Never cry over losing your keys again (but it’s okay if you do). This sunset red keychain is made of a durable knit, stamped with our logo, and finished with...

Designed to play nice with sensitive, acne-prone skin, this big blending brush has soft, quick-drying synthetic bristles that help reduce excess moisture to keep brushes fresher and more hygienic between...

Designed to play nice with sensitive, acne-prone skin, this baby blending brush has soft, quick-drying synthetic bristles that help reduce excess moisture keeping your brush fresher and more hygienic (important...

What it is: A nightly scalp serum that reduces graying by 70%, scalp aging, and shedding to retain up to 19,000 more hairs. Improves scalp barrier by 100%. Hair Texture: Straight, Wavy,...

It's time to get glowing! Prep-Set-Glow is a gorgeous hydrating mist that feels refreshing and contains light reflecting properties that leaves the skin with ICONIC's glow. This stunning multi-use spray...

Perfect sunkissed skin in seconds. A weightless buildable bronzer for a natural glow and second-skin finish. Soft Touch Buildable Blurring Bronze by Iconic London — 100% authentic at Sofie's Makeup...

A soft touch blush, for a soft-focus flush. A miracle formula that blurs skin for a dreamy, airbrushed finish. Soft Touch Buildable Blurring Blush by Iconic London — 100% authentic...

Meet your blending BFF! In a chic nude hue, and embossed with the Iconic logo, our velvety soft and squishy beauty sponge has all the right curves for flawless blending...

Transform your tanning routine with our NEW Tanning Mitt—your secret to a smooth, even, and a faff-free tan at home. This mitt helps you achieve a flawless glow every time,...

The definition is in the DETAILS! Discover the secret to FLAWLESS application with our Precision Duo Contour Brush – the most unique and innovative blending brush you’ll EVER need. The...

Shine bright like a diamond with FLAWLESS makeup application using our NEW diamond-shaped Complexion Brush! Truly a makeup kit essential, this must-try brush is guaranteed to become your new go-to...

A handheld massaging tool that enhances scalp exfoliation and supports circulation to help promote a healthier scalp. For all hair types and textures.  How to Use Using the nozzle, apply...

What it is: The #1 dry shampoo brand*. A dry shampoo that actually cleans hair by absorbing oil, sweat, and odor while also adding body and texture. *Source: Circana/U.S. Prestige Beauty...

What it is: A silicone-free styling cream for medium hair types that controls frizz, conditions from root to tip, and leaves hair with long-lasting smoothness.Hair Type: Straight, Wavy, and CurlyHair Texture: MediumHair Concerns:-...

4 Slice, 4 Slots. Bagel Toasting, Reheat & Defrost Settings50's Style TSF03CRUK   Designed for efficiency, this four-slot toaster has a total capacity of 4 slices and a double interface,...

What it is: A micellar-powered, non-aerosol dry shampoo mist that absorbs oil, sweat, and odor, and delivers a clean, weightless feel with an invisible finish.Hair Type: Fine, Medium, and ThickHair Concerns:- Oily...

What it is: A limited-edition dry shampoo that cleans like a rinse-out shampoo and removes oil and sweat.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Oily Scalp- ShineHighlighted...

What it is: An in-shower mask that replenishes hair’s moisture barrier for silky-soft, smooth, more resilient hair.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- DrynessKey Benefits:- Transforms brittle,...

What it is: An ultrafine restyling mist that reshapes hair to bring back that day-one look and feel, while neutralizing odors and providing thermal protection. Hair Texture: Straight, Wavy, and Curly Hair...

What it is: This wash-day essential weightlessly conditions, detangles, and protects from UV + heat damage, providing continuous care to preserve hair quality. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine,...

Penguin Stress Balls Sets: these package includes 1 piece positive inspirational penguin stress toys, featuring with cute penguin shaped, measuring about 3.35 x 3.15 x 1.97 inches/ 8.5 x 8...