What it is: A salt-free wave spray that enhances natural texture, helps control frizz, and adds hydration for soft-to-the-touch, beachy texture. Hair Texture: Straight, Wavy, and Curly Hair Type: Fine, Medium, and Thick...

What it is: A lightweight, multitasking oil that fights frizz, prevents heat/UV damage, and delivers a high-gloss, super-smooth finish to all hair types Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine,...

What it is: This skincare-inspired serum helps balance and hydrate your scalp to create an ideal environment for you hair to thrive. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and...

What it is: A clean, clear brow gel boosted by hair care actives that fluffs, lifts, and sets brows in place while helping them reach their full growth potential.Highlighted Ingredients:- Panthenol...

What it is: A clean, silicone-free, comfy mineral sunscreen packed with ceramides and peptides to moisturize, visibly smooth and brighten, and create the dreamiest makeup base.Highlighted Ingredients:- Mineral SPF: Protects with...

‘I call these my red carpet diva lights – they play with the light and make you look instantly glowing and gorgeous!’  For a gorgeous, glowing highlight-blush, Glowgasm Beauty Light...

What it is: An oil-fighting primer with a matte finish to defend your skin and perfect your makeup.Finish: MatteHighlighted Ingredients:- Silkscreen Complex (Antioxidants, Hyaluronic Acid, Probiotic Extract, Vitamins, and Algae): Nourishes, visibly...

What it is: A visibly age-defying moisturizer with hyaluronic acid to plump the look of skin and diminish the look of wrinkles, leaving your complexion visibly glowing and prepped for flawless...

What it is: A palette of modern nude shades inspired by the beautiful nuances of real skin tones.Highlighted Ingredients:- Coconut Water: Aids in delicately replenishing skin’s moisture levels.- Alpine Rose: Helps...

What it is: A gentle cleanser to remove makeup, excess oil, pollution, and grime that rinses away without residue, leaving skin clean and soft. Skin Type: Normal, Dry, Combination, and Oily Skincare...

What it is: An iconic lash enhancing serum proven to promote the appearance of longer thicker healthier looking lashes in 4-6 weeks. Highlighted Ingredients: -Isopropyl Cloprostenate: A prostaglandin analogue that...

What it is: An AHA/BHA night serum that resurfaces congested skin by lifting away dead skin cells to visibly improve skin tone, texture, fine lines, wrinkles, and pores. Skin Type: Normal, Dry,...

What it is: A custom-designed, two-piece mask infused with a full ounce of That JLo Glow Serum with Olive Complex to visibly firm, lift, and brighten skin immediately and over time.Skin...

ONLY AT SEPHORA What it is: A breakthrough, multi-use highlighting serum that hydrates and visibly reduces the look of hyperpigmentation for a dewy, reflective glow—without mica, glitter, or gray cast. Skin...

What it is: An ultra-fine setting powder in a perfect try-me mini size that blurs the look of imperfections and visibly reduces shine.Coverage: MediumFinish: NaturalFormulation: Pressed PowderHighlighted Ingredients:- Rose Wax and Almond Oil: Help...

What it is: A highly pigmented matte, liquid blush for a fresh, flushed look to revive your complexion. Inspired by Charlotte’s best-selling beauty light wands, dot and blend to apply.Ingredient Callouts: Free of...

What It Is: An award-winning longwear gel makeup primer that grips makeup for up to 12 hours and hydrates with hyaluronic acid and niacinamide for a dewy finish.Finish: RadiantFormulation: Lightweight...

What It Is: A breakthrough, mistake-proof, liquid-like cream blush that melts into a second skin for the most natural-looking wash of soft-focus color.Ingredient CalloutsFree of parabens, formaldehydes and formaldehyde-releasers, phthalates,...

What It Is: A delicate yet intoxicating fragrance built on black amber plum, vanilla woods, and jasmine blooms.Fragrance Family: FloralsScent Type: Fruity FloralsKey Notes: Black Amber Plum, Vanilla Woods, Jasmine...

What It Is: A rich, indulgent hair and body fragrance wrapped in warm caramelized vanilla and toasted macadamia nut - a scent built to satisfy every craving.Fragrance Family: Warm &...

What It Is: A getaway-ready body ritual built to support your skin's own collagen, finished with the bright, floral Cheirosa '68 scent.Skin Type: Normal, dry, and combinationSkincare Concerns: Dryness, loss...

We’ve got clean bodycare down to a science. Our No. 1 bestseller stars Josie's pure, exclusive Argan Oil (one of nature’s richest sources of essential fatty acids and vitamin E)...

Your Clean California Glow starts here! This luxurious full-body scrub leaves skin silky-smooth and beautifully radiant in one delicious step. Delicate sugar crystals polish away dead skin and surface impurities...

What it is: An aromatic gel cleanser infused with seaweed extracts and hyaluronic acid for a rich, hydrating lather that leaves your skin soft and smooth. Skincare Concerns: Dryness, Uneven Texture, and...

What it is: A weightless, easy-to-use cream eyeshadow that delivers a softly diffused matte finish.Highlighted Ingredients:- Smoothing Amino Acids and Spherical Powders: Deliver a smooth, soft, and silky feel and application.Ingredient Callouts: Free...

What it is: A juicy three-in-one hybrid that treats like an oil, shines like a gloss, and delivers bold, buildable color that’s comfortable to wear for up to 12 hours. Formulation...

A customizable and magnetized case that can hold any refill item with a magnetic base. This new packaging with a see-through lid allows an easy color access. The M size...

What it is: A waterproof version of Diorshow Overvolume mascara that successfully combines extreme volume and lash-by-lash definition.Formulation Type: VolumizingBenefits: Long-wearing, WaterproofWhat Else You Need to Know: This waterproof mascara instantly delivers extreme volume...

What it is: A lightweight, broad spectrum mineral sunscreen that protects skin from UVA/UVB rays with SPF 50 while delivering soothing hydration.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: DrynessHighlighted Ingredients:- Zinc Oxide...

Providing the easy glide of a lipstick in sharpenable pencil form, this ultra-creamy, non-drying formula is infused with a mix of silky ester oils for comfortable all-day wear. It is...

What it is: A fragrance-free, peptide-powered moisturizer for dry, sensitive skin that delivers rich, long-lasting hydration without heaviness.Skin Type: Normal, Dry, and CombinationSkincare Concerns: Dryness, Dullness, Uneven TextureFormulation: CreamHighlighted Ingredients:- 10+ Peptide Network (Including...

What it is: Made entirely of vegan materials, this brush can be used with every hair type and texture — wet or dry — to both detangle and style.Hair Type: Straight, Wavy,...

Fragrance Family: FreshScent Type: Fresh Citrus & FruitsKey Notes: Luminous Citrus, Dewy Orange Blossom, Warm VanillaFragrance Description: This fragrance mist envelops you in a veil of the Vanilla dae Beam scent, with notes of...

Fragrance Family: FloralsScent Type: Warm FloralsKey Notes: Wild Cherry, White Flower, Cinnamon Bark, Caramel MilkFragrance Description: This floral-gourmand fragrance is rich, sexy, and unapologetically intense. It wears all day with an addictive trail. Juicy...

What it is: A high-impact clean lip plumper with a satisfying warming-cooling tingle for visibly fuller, glassy lips—always nourishing, not sticky or drying.Formulation Type: Lip PlumperBenefits: Hydrating, PlumpingHighlighted Ingredients:- Capsicum Frutescens (Chili pepper)...

DESCRIPTION Your new refreshing eyeshadow experience Extremely long lasting: up to 20h wear Effortless silky application with high-impact color payoff  Infused with Goji Berry Extract and hydrating Ceramides CoolTouch Aqua-Fusion...

What it is: A precision contour stick that defines and visibly lifts*, with a buttery texture that effortlessly blends, seamlessly shapes, and sets for 12 hours.Coverage: Medium Finish: Matte Formulation: Stick Formulation: Cream Highlighted Ingredients: ...

What it is: A maximum-strength, clean anti-dandruff shampoo that targets scalp flaking and irritation without stripping hair of vital moisture.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Color...

What it is: A nondrying, buildable lip liner that creates soft definition or sheer, all-over color for comfortable, hydrated, and natural-looking lips.Formulation Type: Lip LinerHighlighted Ingredients:- Jojoba Complex: Supports skin barrier function...

What it is: A lightweight, blurring lipstick that gives a sheer, soft-matte wash of color with a smooth, balm-like texture that feels comfortable all day. Highlighted Ingredients: - Gel-Wrapped Pigments: For smooth,...

What it is: An easy-to-use purple shampoo foam for brighter, longer-lasting blonde with triple-action tech that removes and neutralizes brass with no staining.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and...

What it is: A leave-in conditioner mist powered by Mirsalehi Honey, hydrolyzed milk protein, and ceramides to repair, detangle, smooth, and protect hair.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and...

WHAT IT IS? Our lightweight deodorant is gentle, effective, and goes on your underarms, chest, inner thighs, and (yes, even) intimate areas. Formulated with a Gentle Acid Blend, our lightweight,...

Lines like a liquid. Glides like a pencil. 24/7 Liquid Stick Retractable Liner is a smooth gel eyeliner with liquid-like color intensity in one stroke with up to 24-hour long...

The ultimate tightline and waterline eyeliner in ultra-creamy, no-tug neutral shades.Want a liner that’s legit to use anywhere? We specifically developed 24/7 Waterproof Waterline Eyeliner Pencil for use on the...

Up to 8 Hour Long Lasting Wear Smooth & Even Application Helps Keep Vibrancy of Eyeshadow Paraben Free Cruelty Free Crease Resistant   Urban Decay Eyeshadow Primer Potion Original is...

PRECISE LINES + CREASE-FREE COLOR FOR UP TO 24 HRSWith just one swipe, the retractable 24/7 Shadow Sticks give you creamy, supercharged color in three fadeproof finishes: matte cream eyeshadow,...

at a first glance You’ll go nuts for this decadent chocolate topping. We blended milky cocoa with creamy hazelnut, slices of banana, and a swirl of coconut until it was...

Dazzling. Dimensional. Discover limited-edition Ethereal Aura Blush Palette in Lightspeed, featuring six awe-inspiring shades in matte and shimmer finishes. Transform yourself with Blush powders that build and blend for a multi-dimensional rush...

What it is: A long-wearing baked bronzer that’s lightweight and non-comedogenic for blurred, bronzed skin with a natural-radiant finish.Finish: RadiantFormulation: Pressed PowderHighlighted Ingredients:- Hyaluronic Acid: Locks hydration in the skin.- Ethically Sourced, Finely...