24/7 Eyeshadow Stick

Urban Decay 24/7 Eyeshadow Stick is a retractable cream shadow that lays down high-pigment colour in a single swipe. It stays workable long enough to blend, then dries down waterproof — so the colour you set is the colour you keep for the rest of the day.

What it actually does

• One swipe, full colour. The creamy formula is high-pigment, so you are not layering three times to get there.
• Crease-free wear the brand rates at up to 24 hours. It dries down waterproof after you have blended it.
• Three fadeproof finishes. Matte cream, shimmer and metallic, so the same stick format covers a soft daytime eye or a reflective one.
• Shade range goes from neutral to bold. Eye-brightening neutrals sit alongside green and blue cream shades.
• Caffeine-packed formula. Urban Decay lists caffeine in the formula, which it says applies effortlessly and allows time to blend before setting.
• Precision built in. A sharpener in the cap lets you take the tip down for thinner lines — no separate brush or liner needed.

How to use

1. Twist up a little. Only expose a few millimetres — it is retractable, and too much exposed product snaps.
2. Swipe across the lid. Lay the colour down where you want it, all over or just on the mobile lid.
3. Blend quickly. You have a short window before it sets, so soften the edges with a finger or brush right away.
4. Sharpen for liner. Use the built-in sharpener when you want a thin, precise line along the lash base instead of a wash of colour.

Is it right for you?

Questions

Can I blend it, or does it set instantly?

Urban Decay designed the formula to allow time to blend before it dries down. It is not instant — but it is quick, so work one eye at a time rather than applying to both and coming back.

Do I need to sharpen it?

Only if you want fine lines. The stick is retractable for normal use; the built-in sharpener is there for more precise application, so no extra tools are required.

Is it waterproof?

Yes — the brand states it dries down waterproof and stays crease-free for up to 24 hours. Expect to need a proper eye make-up remover at the end of the day.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Shades we hold in stock ship faster than ones we bring in.

How can I pay?

Credit card, debit card, Instapay and mobile wallets. There is no cash on delivery.

Can I return it if the shade is wrong for me?

Not for change of mind. Returns cover defective, damaged or expired items only, reported within 1 day of delivery, with refunds to the original payment method within 15–30 days. Message us before ordering if you want help picking a shade.