Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide

What It Is: An award-winning longwear gel makeup primer that grips makeup for up to 12 hours and hydrates with hyaluronic acid and niacinamide for a dewy finish.

Finish: Radiant
Formulation: Lightweight gel
Skin Type: Normal, dry, and combination

Highlighted Ingredients

• Blue Agave Extract - grips makeup to prevent melting, fading, and caking
• Hyaluronic Acid and Niacinamide (Vitamin B3) - boost hydration to visibly smooth uneven texture
• Aloe Water + Hemp-Derived Cannabis Seed Extract - add hydration to lock in moisture

Ingredient Callouts

Vegan, gluten-free, and cruelty-free.

What Else You Need To Know

This first-of-its-kind grippy (not sticky) silicone-free primer combines active levels of skincare - hydrating hyaluronic acid and glow-boosting niacinamide - with makeup-gripping blue agave extract, so makeup goes on smooth and lasts all day. No patchiness, no heavy feel, just a dewy glow.

Clinical Results

• 100% said makeup lasted longer
• 100% said skin has a healthy-looking glow
• 100% said skin feels more hydrated

Based on a consumer perception study of 15 people over a 12-hour period.

How To Use

Suggested Usage: Apply one to two pumps to the back of your hand, blend a thin layer onto clean skin before makeup, and let it set for 60 seconds to activate the grip. Layer makeup on top for all-day wear, or wear alone for a dewy glow. Finish with Hydro Grip Set + Refresh Spray (sold separately) for extra longevity.
Pro tip: Let skincare and sunscreen fully absorb first to prevent pilling; start with one pump and add more if needed.