24hr tinted brow gel
Estimated for this option and quantity. Sign in to earn at your tier. Final points follow the paid total after discounts; shipping and taxes do not earn points.
Tarte's 24hr tinted brow gel does three things at once — it adds colour, holds the hairs in place and makes the brow look fuller. The tiny tapered brush is what makes...
Authentic beauty · Shop with confidence
Need help with a shade or size? Ask SOFIEDelivery & returns
See our shipping policy for delivery times and availability.
Shipping policyReturn & refund policyTHE SOFIE GUIDE
How to use
Product videos and demonstrations.
Watch & learn
See how to apply and use 24hr tinted brow gel in tutorials from tarte and beauty creators.
Watch tutorials on YouTube ↗About this product
Tarte's 24hr tinted brow gel does three things at once — it adds colour, holds the hairs in place and makes the brow look fuller. The tiny tapered brush is what makes that possible: it deposits tint in short strokes rather than coating the whole arch at once.
What it actually does
- Tints. It's a pigmented gel, so colour goes on as you comb through.
- Tames. The same pass puts stray hairs back where you want them.
- Builds density. Tarte's claim is that layering the product makes brows read thicker.
- Uses a very fine applicator. The tapered brush is small on purpose — it's for short strokes between hairs, not broad sweeps.
How to use
- Comb the gel through your brows with the tapered brush, using short strokes rather than one long drag.
- Layer for more density — a second pass over sparse spots is how you get the fuller look.
- For a softer result, Tarte suggests beginning at the inner edge and easing towards the tail with a lighter hand.
Is it right for you?
Yes, if you…
- Want colour and hold from a single product
- Have gaps you'd rather fill with tint than with pencil lines
- Like brows that stay put through a long day
- Prefer building up slowly to committing in one stroke
Think twice if you…
- Want a completely invisible, colourless hold — this one deposits tint
- Prefer a crisp drawn-on outline over a groomed, hair-like finish
- Only ever wear brow product for an hour or two
Questions
How do I avoid a harsh front?
Tarte's tip is to start at the inner edge and work towards the tail with lighter pressure. The front of the brow needs the least product — most of the density should sit through the body and tail.
Can I layer it over a brow pencil?
The gel is built to be layered on itself for thicker-looking brows, and it's the natural last step if you've already shaped with a pencil — it sets the hairs over whatever is underneath.
How long does delivery take?
Delivery takes 3 to 21 working days, depending on availability. Shades held in stock ship at the short end of that range.
How can I pay?
Credit card, debit card, Instapay and mobile wallets. Cash on delivery is not offered.
Can I return it if the shade is wrong?
Returns are limited to defective, damaged or expired items, reported within 1 day of delivery, with refunds to the original payment method inside 15–30 days. Shade regret isn't covered, so message us before ordering and we'll help you choose.
VERIFIED SOFIE CUSTOMERS
Customer reviews
THE SOFIE ROUTINE
Complete your routine
Chosen to work with this product: by category, brand and what is in stock today.
MORE TO DISCOVER
