ARTIST EYESHADOW

MAKE UP FOR EVER Artist Eyeshadow is the brand's single-pan line, 39 shades deep across matte and shimmering finishes. It is the successor to Artist Shadow, which launched in 1984 as the widest eyeshadow range on the market at the time, and arrives to mark forty years of that heritage.

What it actually does

• 39 shades to build from. Mattes and shimmers in one range, so a full look can come from a single finish or a mix of both.
• Creamy-feeling powder. MAKE UP FOR EVER says the texture lets a brush pick up full pigment in one pass, with nothing dropping off.
• A little goes far. Because of that texture, the brand notes intensity arrives straight away and you need less product than you might expect.
• Blends without chunks or creasing. The two finishes can be worked into each other thanks to how soft and smooth the formula is.
• Shimmers add dimension; deep mattes sculpt. The darkest matte shades can double as an eyeliner.
• Built to last the day or the night — MAKE UP FOR EVER states it will not fade or crease, so touch-ups are not part of the routine.

How to use

1. Load the flat side of the Double-Ended Eyeshadow Brush 248 and dab, then swipe, onto the area of the lid you want coloured.
2. Flip to the fluffy side and take the shade into the hollow of the eyelid.
3. Blend with small circles first, then short back-and-forth strokes until the edge disappears.
4. To use a deep matte as liner, press it tight along the lash line with a thin brush.

Is it right for you?

Questions

How is this different from the original Artist Shadow?

Artist Shadow arrived in 1984 with the broadest shade offering around at the time. Artist Eyeshadow is the reworked version MAKE UP FOR EVER released for the line's fortieth anniversary.

Can a shadow really work as eyeliner?

The brand says yes, specifically for the deepest matte shades, which it also recommends for sculpting.

Will it crease during the day?

MAKE UP FOR EVER states the formula stays intact without creasing or fading, while still being smudgeable if that is the look you want.

How long is delivery, and which payments do you take?

Delivery takes 3 to 21 working days, depending on availability. Payment is by credit card, debit card, Instapay and mobile wallets — no cash on delivery.

What if the pan arrives shattered?

Let us know within 1 day of delivery. We take back defective, damaged or expired items only, and once confirmed the refund returns to your original payment method within 15–30 days.