base tape™ hydrating primer

WHAT IT IS

Skincare priming serum is like a makeup magnet!

WHY WE LOVE IT

• keeps skin hydrated for 12 hours
• improves foundation application & extends wear
• helps prevent makeup from caking in lines or pores
• gives skin a smoother, plumper appearance
• lightweight serum texture with coconut scent!

TARTELETTE™ TESTED*

• Immediately before foundation application:
  • 97% said skin felt nourished & had a healthy glow
  • 97% said skin felt instantly hydrated & smoother
  • 100% said skin appeared hydrated & felt soft
• Immediately after foundation:
  • 100% said it helped foundation apply more evenly
  • 97% said it helped skin look smoother under foundation
  • 97% saw an improvement in the appearance of fine lines
• After 1 week of use:
  • 100% said product felt nourishing
  • 100% said skin felt & appeared hydrated throughout the day
  • 97% said skin felt softer & looked fresher
  • 97% said skin appeared smoother

• CLINICAL RESULTS**

  • 12-hour hydration
  • extends the wear of foundation
  • dermatologist tested
  • vegan

How to Use

Dispense 1-2 pumps to clean fingertips and gently smooth over face before applying makeup.