base tape™ hydrating primer
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WHAT IT IS Skincare priming serum is like a makeup magnet! WHY WE LOVE IT keeps skin hydrated for 12 hours improves foundation application & extends wear helps prevent makeup from caking...
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See how to apply and use base tape™ hydrating primer in tutorials from Tarte and beauty creators.
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WHAT IT IS
Skincare priming serum is like a makeup magnet!
WHY WE LOVE IT
- keeps skin hydrated for 12 hours
- improves foundation application & extends wear
- helps prevent makeup from caking in lines or pores
- gives skin a smoother, plumper appearance
- lightweight serum texture with coconut scent!
TARTELETTE™ TESTED*
- Immediately before foundation application:
- 97% said skin felt nourished & had a healthy glow
- 97% said skin felt instantly hydrated & smoother
- 100% said skin appeared hydrated & felt soft
- Immediately after foundation:
- 100% said it helped foundation apply more evenly
- 97% said it helped skin look smoother under foundation
- 97% saw an improvement in the appearance of fine lines
- After 1 week of use:
- 100% said product felt nourishing
- 100% said skin felt & appeared hydrated throughout the day
- 97% said skin felt softer & looked fresher
- 97% said skin appeared smoother
-
CLINICAL RESULTS**
- 12-hour hydration
- extends the wear of foundation
- dermatologist tested
- vegan
How to Use
Dispense 1-2 pumps to clean fingertips and gently smooth over face before applying makeup.
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