Born This Way Ethereal Light Illuminating Smoothing Concealer

Born This Way Ethereal Light Concealer is Too Faced's serum-textured under-eye concealer — a buttery liquid that gives medium, buildable coverage with a natural finish. The brand rates the wear at up to 24 hours and says it is formulated not to crease.

Coverage	Medium, buildable
Finish	Natural
Formulation	Liquid, serum-light
Key ingredients	Coconut water · alpine rose · hyaluronic acid · aloe leaf extract · daikon seed extract · squalane
Wear	Up to 24 hours, waterproof, sweat- and humidity-resistant

What it actually does

• Covers without sitting heavy. The texture is closer to a serum than a thick concealer, and Too Faced says it glides over skin to camouflage what you want hidden.
• Buildable to medium coverage with a natural rather than matte finish.
• Targets dark circles. Too Faced credits a blend of hyaluronic acid, aloe leaf extract, daikon seed extract and squalane with improving how dark circles look.
• Hydrating ingredients in the formula. The brand highlights coconut water for replenishing moisture, alpine rose for skin resilience, and hyaluronic acid for a smoother, younger-looking appearance.
• Built to last through heat. It is waterproof and resistant to sweat and humidity, per the brand — relevant if you are wearing it through a Cairo summer.
• Non-creasing with all-day moisture, according to Too Faced.
• Cruelty-free.

How to use

1. Apply with the doe-foot applicator, which Too Faced designed to handle both precise dotting and more generous coverage.
2. Work on bare skin or over foundation — either order is fine.
3. Place it where shadow sits: the inner corners, the hollows under the eye, and the outer corners.
4. Press, don't drag. Blend with clean fingertips, a sponge or a brush using a pressing motion, moving from the inner corner outward and then back in. Repeat until it disappears into the skin.

Is it right for you?

Questions

How is this different from Born This Way Super Coverage?

This one is the lighter sibling: a serum-like texture with medium, buildable coverage aimed at the under-eye. Super Coverage is a full-coverage multi-tasker that also contours and highlights.

Will it crease under my eyes?

Too Faced formulates it as non-creasing. In practice, thin layers pressed in with a sponge always crease less than one thick layer, whatever the product.

Do I need to set it with powder?

Not necessarily — the brand positions it as long-wearing and non-creasing on its own. If your under-eye is oily or you want extra insurance in the heat, a light dusting of setting powder won't hurt.

How long does delivery take, and how can I pay?

Delivery takes 3 to 21 working days, depending on availability. You can pay by credit card, debit card, Instapay or mobile wallet — there is no cash on delivery. See our Shipping Policy.

What if it arrives damaged or expired?

Tell us within 1 day of delivery and send a photo. Returns cover defective, damaged or expired items only; once verified, we refund to the original payment method within 15–30 days. See our Return & Refund Policy.