fenty icon velvet liquid lipstick 55 gram fashion fiend 07

Fenty Icon Velvet Liquid Lipstick is a matte that doesn't behave like most mattes. The texture is whipped and plush rather than thin and watery, and Fenty Beauty's claim is that it deposits strong colour in a single pass without leaving lips feeling stripped. The finish lands at velvet-matte — flat, but with a soft rather than chalky surface.

What it actually does

• Delivers colour in one swipe. The brand describes the pigment as high-impact and precise enough that you shouldn't need to go over the same spot twice.
• Feels light despite the pigment load. The whipped, creamy texture is positioned as smooth and lightweight rather than heavy or tacky.
• Non-drying, per Fenty. The brand states the formula leaves lips plush and comfortable instead of tight — the usual trade-off with matte liquid lipsticks.
• Long-wearing. Listed by the brand as a long-wear benefit.
• Shade range built for every skin tone. Fenty frames the hues as covering the full spectrum of complexions.
• Free of parabens and phthalates, vegan and cruelty-free. As stated on the brand's ingredient callouts.

How to use

1. Wipe the applicator first. Gently remove excess product from the doe-foot before it touches your lips — this is what keeps the edges clean.
2. Outline with the tip upright. Hold the doe-foot vertically and define the lip border.
3. Fill in, then press. Complete the centre and press your lips together once to even the layer out.

Brand pro tip: exfoliate beforehand with Pro Kiss'r Scrubstick (sold separately) so the matte sits on a smooth surface.

Is it right for you?

Questions

Will it dry my lips out?

Fenty Beauty's position is no — the brand states this formula is non-drying and leaves lips feeling comfortable. That said, any matte sits better on prepped lips, which is why the brand recommends exfoliating first.

What does "velvet-matte" actually look like?

No shine, but not a dry, powdery flat either. The whipped texture is what creates that softer matte surface rather than a hard, stiff one.

Is it vegan?

Yes. The brand lists it as vegan and cruelty-free, and free of parabens and phthalates.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. In-stock shades arrive sooner; shades we source for you sit at the longer end. Working days exclude weekends and official holidays.

Payment and returns?

Pay by credit card, debit card, Instapay or mobile wallets — there is no cash on delivery. We accept returns for defective, damaged or expired items only, reported within 1 day of delivery, with the refund issued to the original payment method within 15–30 days.