Granactive Retinoid* 2% Emulsion

The Ordinary Granactive Retinoid* 2% Emulsion is a night-time treatment built around a newer class of retinoid. The brand positions it as a gentler route to smoother-looking skin: according to The Ordinary, this active outperforms retinol on visible aging without the irritation retinol is known for.

What it actually does

• Targets fine lines and wrinkles. The formula is aimed squarely at visible signs of aging — The Ordinary claims its retinoid active delivers a stronger result here than retinol itself.
• Works on dullness and rough texture. These are the two other concerns the brand lists this emulsion as a solution for.
• Chosen for its gentleness. Per the brand, this particular retinoid technology was selected because it sidesteps the irritation usually linked to retinol and other retinoids.
• A stripped-back formula. Made without parabens, sulfates or phthalates, and also free of oil, alcohol, silicone, gluten and fragrance. Vegan and cruelty-free.

How to use

1. Evenings only. Smooth a small amount over the face in the PM.
2. Mind the order. It goes on after your water-based serums but before anything heavier.
3. Wear sunscreen by day. Retinoids can raise your skin's sensitivity to UV, so avoid unprotected sun exposure while using it.
4. Don't stack retinoids. Skip retinol and retinoic acid on the nights you use this.
5. Skip it if pregnant or breastfeeding, and keep the bottle somewhere cool and dry.

Is it right for you?

Questions

Is this the same as retinol?

No — it's an emulsion of a next-generation retinoid active. The Ordinary states it improves visible signs of aging while avoiding the irritation that retinol and other classic retinoids can cause.

Can sensitive skin use it?

The brand lists it as suitable for sensitive skin alongside normal, oily, combination and dry types. Start slowly, use it only at night, and always follow with sunscreen the next morning.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Items ready in stock arrive at the shorter end; items we order in for you take longer.

How can I pay?

Credit card, debit card, Instapay and mobile wallets — no cash on delivery.

What is your return policy?

Returns are accepted for defective, damaged or expired items only, reported within 1 day of delivery. Once verified, we refund to the original payment method within 15–30 days.