GXVE BY GWEN STEFANI Original Me Clean High-Performance Matte Lipstick

Original Me is the matte lipstick from GXVE BY GWEN STEFANI, built for heavy pigment and a velvety-matte finish in a single pass. The brand frames it as Gwen's signature lip: bold colour that stays where you put it, in a vegan, cruelty-free, clean formula.

Format	Bullet lipstick
Finish	Velvety matte
Colour payoff	Intensely pigmented — full colour in one swipe
Wear	Brand states all-day wear with no fading or feathering
Good to know	Vegan · cruelty-free · contains fragrance (parfum)

What it actually does

• Delivers colour in one swipe. The formula is intensely pigmented, so you are not layering three times to reach the shade in the bullet.
• Sets to velvety matte. Matte, but the brand's wording is velvety rather than flat or powdery.
• Glides on smoothly. GXVE describes a smooth application despite the high pigment load, which is usually where mattes get draggy.
• Holds its edges. The brand's claim is comfortable wear that lasts through the day without fading or feathering into the lip line.
• Vegan and cruelty-free. Both are stated by the brand, alongside its clean positioning.
• Silicone-and-wax built. Dimethicone leads the ingredient list, with carnauba and synthetic waxes giving the bullet its structure.

How to use

1. Start from a smooth base. Any matte reads better on lips that are not flaking — exfoliate gently first if needed.
2. Apply straight from the bullet. One swipe along each lip is enough for full colour; for a sharper edge, use a brush.
3. Press lips together. Let it settle for a moment so the finish turns velvety.
4. Touch up only where needed. Build the centre rather than reapplying all over.

Is it right for you?

The full INCI list is printed on the pack. Notable entries: dimethicone leads the formula, structure comes from carnauba and synthetic waxes, colour from mineral pigments and lakes, and fragrance (parfum) is present. Ingredient lists can be revised over time, so always read the list on the unit you receive.

Questions

Is it drying?

The brand describes the wear as comfortable rather than tight. It is still a matte formula, so if your lips run dry, prep with a balm and blot before applying.

Does it contain fragrance?

Yes — Fragrance (Parfum) appears in the ingredient list. Worth knowing if you react to scented lip products.

Is it vegan?

GXVE states that it is both vegan and cruelty-free. The wax listed as beeswax in the INCI is synthetic beeswax, not bee-derived.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Shades in stock go out at the shorter end of that range.

How can I pay, and can I return it?

Payment is by credit card, debit card, Instapay or mobile wallets — there is no cash on delivery. Returns are limited to defective, damaged or expired items, reported within 1 day of delivery; approved refunds reach your original payment method within 15–30 days.