HY-GEN - Energizing & Hydrating Primer Serum

Natasha Denona HY-GEN Primer Serum sits in the gap between skincare and makeup: a light, transparent serum that primes while it hydrates. The brand says it delivers continuous moisture for up to 72 hours while keeping oil in check, finishing dewy with a glass-skin look rather than a powdery matte.

What it actually does

• Hydrates long after application. Natasha Denona credits the formula with up to 72 hours of continuous moisture.
• Keeps shine under control. SYMCONTROL is the ingredient the brand names for balancing excess oil and reinforcing skin's barrier function.
• Improves how skin holds water. HYDROVITON is included to supply hydration and help skin's own water-management system work better, according to the brand.
• Has an energising peptide. The brand describes a special peptide in the formula that acts to energise the skin.
• Leaves a transparent, dewy finish. It comes in one universal shade, so it suits every skin tone.
• Flexible placement. Wear it alone, under foundation as a primer, or even over finished makeup.
• No parabens, no mineral oil — and vegan plus cruelty-free, per the brand.

How to use

1. Wear it on its own as a hydrating serum step.
2. Or apply it before foundation so it acts as your primer.
3. It can also go on after makeup is finished when you want to revive the glow.

Is it right for you?

Questions

Is it a primer or a serum?

Both, by design. The brand sells it as a primer serum you can wear alone for the skincare benefit or slot in before foundation as a makeup base.

Do I need to pick a shade?

No. It's a universal shade and the finish is transparent, so it works across every skin tone.

Will it feel greasy on oily skin?

The texture is described as moisturising but lightweight, and SYMCONTROL is in there specifically to balance excess oil and reduce shine. Oily skin is one of the four skin types the brand lists for it.

Can I use it over makeup during the day?

Yes — the brand explicitly allows for applying it either before or after makeup, so it doubles as a mid-day refresher.

Shipping, payment and returns

Delivery takes 3 to 21 working days, depending on availability. We accept credit card, debit card, Instapay and mobile wallets — no cash on delivery. Returns cover defective, damaged or expired items only, reported within 1 day of delivery, with the refund issued to the original payment method within 15–30 days. See our Shipping Policy and Return & Refund Policy.