Black Friday · 15% off your order Applied automatically at checkout · Ends Nov 14 Shop now
SOFIE NOWYour favourites, delivered in up to 120 minutes in selected areas.
The Christmas gift bundles are here. Discover the edit.
Hourglass

Illusion Priming Moisturizer

LE 7,144.00
Earn 714 SOFIE points

Estimated for this option and quantity. Sign in to earn at your tier. Final points follow the paid total after discounts; shipping and taxes do not earn points.

Hourglass Illusion Priming Moisturizer does two jobs in one step: it hydrates like a moisturiser and preps like a primer. It sinks in fast rather than sitting on top, which is what...

Beauty PassportEdit my routine

Authentic beauty · Shop with confidence

Need help with a shade or size? Ask SOFIE
Delivery & returns

See our shipping policy for delivery times and availability.

Shipping policyReturn & refund policy
HourglassLE 7,144.00

About this product

Hourglass Illusion Priming Moisturizer does two jobs in one step: it hydrates like a moisturiser and preps like a primer. It sinks in fast rather than sitting on top, which is what makes it a sensible last step before foundation goes on.

What it is A priming moisturiser — skincare step and makeup prep in one
Texture Melts into skin and absorbs quickly
Key actives Niacinamide · Plant-Based Squalane · the Hyaluronic Rose Complex
In the complex 11 forms of hyaluronic acid, plus Damascus Rosewater

What it actually does

  • Locks moisture in as it absorbs. It is formulated to sink in quickly rather than leave a film, so you are not waiting around before makeup.
  • Changes how foundation behaves. Hourglass states it improves the look, the feel and the wear of foundation applied over it — this is the priming half of the product.
  • Brand claim — fine lines and wrinkles. Hourglass describes the formula as clinically proven to visibly reduce the appearance of fine lines and wrinkles.
  • Built on three hydration routes. Niacinamide, Plant-Based Squalane, and the Hyaluronic Rose Complex — eleven forms of hyaluronic acid together with Damascus Rosewater — make up the core blend.
  • Collapses two steps into one. If your routine is usually moisturiser then primer, this replaces both.

How to use

  1. Apply to clean skin. Smooth it over the face after cleansing.
  2. Give it a moment to absorb. It is designed to disappear quickly — wait until it has.
  3. Go straight into makeup. Foundation goes directly on top; no separate primer needed.
  4. In the morning, keep your SPF. This is a moisturiser and primer, not a sunscreen.

Questions

Do I still need a separate primer?

No — priming is built into it. Hourglass positions this as the product that creates the canvas, and says it improves how foundation looks, feels and wears.

Can I wear it without makeup?

Yes. It is a moisturiser first, with squalane, niacinamide and a hyaluronic complex doing the hydrating work whether or not anything goes over it.

What is the Hyaluronic Rose Complex?

It is Hourglass's name for the blend of eleven different forms of hyaluronic acid together with Damascus Rosewater used in this formula.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Stocked units arrive at the shorter end of that range; anything we bring in for you takes longer. Working days exclude weekends and official holidays.

How can I pay, and what if it arrives damaged?

Credit card, debit card, Instapay and mobile wallets — no cash on delivery. Report defective, damaged or expired items within 1 day of delivery; once verified, we refund to the original payment method within 15–30 days.

VERIFIED SOFIE CUSTOMERS

Customer reviews

No SOFIE customer reviews for this product yet. Reviews from verified SOFIE customers will appear here.

THE SOFIE ROUTINE

Complete your routine

Chosen to work with this product: by category, brand and what is in stock today.

MORE TO DISCOVER

You may also love

A little joy. A little SOFIE.

SOFIE

BeautyHome & living

SOFIE NOW

Check your area

Your favourites, delivered in up to 120 minutes in selected areas.

Selected in-stock shades and sizes only. The timer starts once we confirm your order. Other items ship with standard delivery. SOFIE NOW and store pickup run every day 10 am–10 pm. Orders placed after 10 pm are confirmed and delivered from 10 am the next morning.

Bag

Bag

Your favourites

Open my Passport ↗

Opening your SOFIE matching studio…

Beauty Quest

SOFIE BEAUTY QUEST

Your beauty. Unlocked.

A little game for a shade to try or a skin ritual made around you. Collect your beauty clues and discover your picks.

About 90 seconds

Play Beauty Quest

No selfie. No sign-up to play. Budget is optional.