In Frame Brow Gel

ILIA In Frame Brow Gel is a clear gel that shapes brows and keeps them there for eight hours without the stiff, crunchy feel. The hold sits in the middle — enough structure for a lifted look, loose enough that brows still move like hair.

What it actually does

• Holds for eight hours at medium strength. ILIA specifies a comfortable, medium hold rather than a locked-down one, and a natural rather than glossy finish.
• Clear formula — no colour deposit, so it works over bare brows or over a pencil.
• Hydrolyzed quinoa is a protein-rich extract included to condition and strengthen the hair itself.
• Hair Renewal Complex targets hair follicle stem cells, which is ILIA's route to the look of fuller, thicker brows.
• Lightweight on the brow. The brand's point of difference is sculpting and setting without flaking.
• Clean and cruelty-free, in recyclable packaging.

Brand-reported results

In ILIA's clinical study of 54 women aged 18 to 58: after eight hours, 98% said their brows didn't flake and 94% said their brows looked lifted with a comfortable, medium hold. After 21 days, 96% said the gel supported healthy hair growth.

Self-reported figures published by ILIA. Individual results vary.

How to use

1. Start with bare brows, or fill sparse patches first with a brow pencil such as ILIA's In Full Micro-Tip Brow Pencil, sold separately.
2. Glide the brush through with short, upward strokes, following the direction the hair grows.
3. Work from the inner edge outward and let it set for a few seconds before touching anything.

Is it right for you?

Questions

Is it tinted?

No, it's clear. That makes it shade-agnostic — it works on any brow colour and over any pencil you already use.

Will it feel stiff or flake off?

ILIA built it specifically around avoiding both. In the brand's eight-hour test, 98% of participants reported no flaking, and the hold is described as comfortable and medium rather than rigid.

Does it actually help brows grow?

The formula includes a Hair Renewal Complex aimed at hair follicle stem cells, and hydrolyzed quinoa to condition and strengthen the hair. In ILIA's 21-day study 96% of participants said it supported healthy hair growth — a self-reported perception, not a measured count.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Working days exclude weekends and official holidays.

How can I pay?

Credit card, debit card, Instapay and mobile wallets. Cash on delivery isn't available.

What's your returns policy?

Defective, damaged or expired items only, reported within 1 day of delivery. Verified refunds reach your original payment method within 15–30 days.