LipSoftie® Lip Treatment

Tower 28 Beauty LipSoftie Lip Treatment is a tinted balm that behaves like a lip mask: deep, lasting hydration in a cushiony, non-sticky stick, finished with a whisper of sheer colour. The sweet taste comes from food-grade flavour rather than fragrance, so it comforts dry lips instead of drying them out further.

What it actually does

• Treats, not just coats. Tower 28 describes it as a clinically proven treatment that delivers lip-mask-level hydration, designed even for the most sensitive, irritated lips.
• Shea butter boosts moisture levels and soothes the skin on your lips.
• Jojoba oil seals hydration in so lips stay soft and supple between applications.
• Lysine helps prevent dryness and smooths and softens the lip surface.
• Brand-reported clinical results. In a third-party test of 34 people cited by Tower 28, 100% agreed it relieved chapped lips immediately, and after two weeks 100% agreed lips felt softer and that hydration lasted.
• Flavours, not fragrance. Choose from watermelon kiwi, dulce de leche, ube vanilla and blood orange vanilla — all scented via non-artificial, food-grade flavour. Dermatologist-approved, per the brand.
• Lighter-footprint packaging. The tube is made from 100% post-consumer recycled resin, and the carton flattens for recycling.

How to use

1. Apply generously to lips whenever they need comfort — Tower 28's instruction is simply to be generous with it.
2. Works any time: overnight, under lipstick as prep, or on its own for a hint of tint.

Is it right for you?

Questions

How much colour does it give?

A sheer, sweet tint — enough to wake your lips up, not enough to replace a lipstick. Think of the colour as a bonus on top of the treatment.

Is it safe for sensitive lips?

Tower 28 designed it specifically for sensitive, irritated lips: the formula is dermatologist-approved, and the sweet scent comes from food-grade flavour rather than fragrance, which can be drying.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. In-stock items arrive at the shorter end of that range; items we order in for you take longer.

How can I pay?

Credit card, debit card, Instapay and mobile wallets — no cash on delivery.

What is the return policy?

Returns are accepted for defective, damaged or expired items only, reported within 1 day of delivery. Once confirmed, we refund to the original payment method within 15–30 days.