maracuja juicy concealer

Tarte maracuja juicy concealer is a pot concealer that behaves like a liquid — full coverage, but with a radiant rather than flat finish. Tarte describes it as having a built-in eye cream, so the point is coverage that still looks like skin around the eyes.

What it actually does

• Full coverage from a pot. Tarte positions it as liquid-concealer coverage in a pot format — easier to control how much you take, and nothing to pump.
• Built to resist caking and creasing. The brand attributes this to an eye cream built into the formula, so it is less likely to settle into fine lines, wrinkles or pores.
• Covers more than dark circles. Tarte calls the pigments flexible, and lists redness as well as undereye darkness among what it covers — finishing glowy rather than matte.
• Hydration in the formula. Hyaluronic acid is included to moisturise the undereye area for a more refreshed look, alongside a superfruit complex and maracuja that the brand credits for the natural dewiness.
• Vegan, cruelty-free and dermatologist tested, per Tarte.
• Brand consumer panel. In Tarte's own Tartelette tested panel, 100% said it looks natural and 100% said it covered their dark circles and blemishes. These are self-reported brand figures, not clinical outcomes.

How to use

1. Warm it first. Swirl a fingertip gently over the surface of the product to soften it before you lift any out.
2. Dot, don't paint. Place small dots under the eyes rather than drawing a full triangle.
3. Blend upward. Work the product up towards the lash line — Tarte recommends its own maracuja juicy concealer brush for this.
4. Reuse it elsewhere. The brand's own tip is to use it for spot correcting, or to clean up and shape the edges of your brows.

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