maracuja juicy lip crème

Tarte maracuja juicy lip crème sits between a balm and a lipstick: medium coverage, a satin gloss finish, and a buttery texture Tarte compares to a cashmere sweater. It twists up like a lipstick but behaves like a hydrating treatment, which makes it the easiest member of the maracuja line to apply without a mirror.

What it actually does

• Medium coverage with satin shine. More colour than a tinted balm, less statement than a full matte lip.
• Hydrates for 12 hours via the Maracuja superfruit complex — Tarte's clinical claim — while smoothing the look of the lip surface.
• Cushiony rather than heavy. The formula is described as lightweight and buttery, so it does not feel like a thick layer sitting on top.
• Transfer-proof, which is unusual for a satin texture and the reason you can wear it through a meal.
• Twist-up applicator for quick, precise application with no brush needed.
• Brand panel feedback: Tarte reports 100% of its testers said it made lips appear smoother, feel more moisturised and nourished, and that it was easier to use than a lipstick. Self-reported responses from the brand's own panel.
• Vegan, cruelty-free and dermatologist tested, per Tarte.

How to use

1. Twist the base until a little product shows above the rim.
2. Swipe it straight across the lips — the shape of the tip does the precision work for you.
3. One pass for a soft satin; a second for fuller colour.

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