Natural Moisturizing Factors + HA

The Ordinary Natural Moisturizing Factors + HA is a no-drama daily moisturiser built from the same components healthy skin uses to hydrate itself — amino acids, lipids, urea, glycerin and hyaluronic acid. Non-greasy, fragrance-free, and friendly to every skin type the brand lists, including sensitive.

What it actually does

• Tops up your skin's own hydrators. Instead of coating skin with heavy occlusives, the formula directly supplies the moisturizing-factor components skin produces on its own.
• Hydrates immediately and builds over time. The brand describes instant hydration with lasting results when used consistently.
• Packs a serious ingredient roster: hyaluronic acid, 11 amino acids, urea, glycerin, sodium PCA, saccharides, ceramide precursors, phospholipids, triglycerides, sterols and a spread of fatty acids.
• Keeps the finish light. There's no oil, alcohol, silicone, gluten or fragrance in it, and it's vegan and cruelty-free per The Ordinary. The brand also notes it has won an Allure Best of Beauty award.

How to use

1. Make it your last skincare step: apply all over the face after your serums.
2. Use as often as your skin needs — morning, evening, or both.
3. In the morning, follow with sunscreen as usual.

Is it right for you?

Questions

What are "natural moisturizing factors"?

They're the components skin naturally produces to keep itself hydrated — things like amino acids, urea, glycerin and sodium PCA. This cream supplies them topically so skin gets what it already knows how to use.

Where does it go in my routine?

After your serums, as the final hydration step — the brand's suggested usage is to apply it all over the face whenever you need effective hydration.

Is it okay for sensitive skin?

The Ordinary lists sensitive among the suitable skin types, and the formula skips fragrance, alcohol, oil, silicone and gluten. Patch testing any new product is still a sensible habit.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. In-stock items arrive faster; items ordered in for you take longer.

Payment and returns

We take credit card, debit card, Instapay and mobile wallets — no cash on delivery. Returns apply to defective, damaged or expired items only, reported within 1 day of delivery; refunds reach the original payment method within 15–30 days.