Opening Act™ Lash Primer
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Tarte Opening Act™ Lash Primer is the layer that goes on before mascara and gives it something to build on. Tarte describes it as an ultra-conditioning treatment primer that adds volume before...
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Tarte Opening Act™ Lash Primer is the layer that goes on before mascara and gives it something to build on. Tarte describes it as an ultra-conditioning treatment primer that adds volume before any mascara touches the lash, and it ships with a deluxe size of the brand's light, camera, lashes™ 4-in-1 mascara so you can run the pair together straight away.
What it actually does
- Builds the base coat. The primer adds volume on its own, so your mascara starts from a thicker lash rather than a bare one.
- Lengthens and strengthens. Tarte says the nurturing, plant-based conditioners in it work on length and lash strength, and help head off flaking and fall-out.
- Makes black mascara look blacker. The formula is tinted white, which the brand says intensifies the bold black effect of the mascara layered over it.
- The brush wraps the lash. A 360° magniLASH brush coats the lash from every angle.
- Conditioning ingredients. Cellulose is the plant-derived thickener, carnauba wax — an emollient from carnauba palm leaves — keeps the application smooth, and olive esters condition and protect the lash.
- Cruelty-free and gluten-free. Free of parabens, phthalates, mineral oil, retinyl palmitate, oxybenzone and triclosan.
How to use
- Apply the primer first, before any mascara.
- Wedge the 360° magniLASH brush in at the lash roots, then comb up toward the tips.
- Follow with two coats of the included deluxe light, camera, lashes™ 4-in-1 mascara while the primer is still fresh.
Is it right for you?
Yes, if…
- Your lashes are fine or sparse and mascara alone falls short
- You want more volume and length without switching mascara
- Flaking and lash fall-out during the day frustrate you
- You want a two-piece set to start with, not just a single tube
Think twice if…
- You want a one-step lash routine — this adds a layer
- You already use a tubing mascara you are happy with
- A white-tinted base under your mascara does not appeal
Questions
Does a mascara come with it?
Yes — Tarte includes a deluxe size of its light, camera, lashes™ 4-in-1 mascara, and the directions are written around using the two together.
Will the white show through?
The white tint is there on purpose, to make the black mascara on top read deeper. Coat it with mascara straight after priming and the white disappears under the colour.
Can I use it with a different mascara?
It is a primer, so it works as a first layer under mascara generally. Tarte's instructions pair it with the included tube, but the sequence — primer first, then mascara — stays the same.
How long does delivery take?
Delivery takes 3 to 21 working days, depending on availability. Items on our shelves go out at the short end of that; sourced items take longer.
Payment and returns?
Credit card, debit card, Instapay and mobile wallets are accepted — no cash on delivery. Returns apply to defective, damaged or expired items only, reported within 1 day of delivery, refunded to the original payment method within 15–30 days.
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