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beauty of joseon

Light On Serum : Centella + Vita C

LE 1,950.00
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Beauty of Joseon Light On Serum : Centella + Vita C is a brightening serum that pairs a vitamin C derivative with a high dose of Centella Asiatica extract. It was formulated...

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beauty of joseonLE 1,950.00

About this product

Beauty of Joseon Light On Serum : Centella + Vita C is a brightening serum that pairs a vitamin C derivative with a high dose of Centella Asiatica extract. It was formulated as an answer to the usual complaints about pure vitamin C serums — the tack, the greasy film, the dryness afterwards — and to keep irritation low by using a stable derivative instead. 30 ml.

Type Brightening serum
Key actives Centella Asiatica Extract 68% · 3-O-Ethyl Ascorbic Acid 10%
Where it sits After toner
Size 30 ml

What it actually does

  • Brightens with a vitamin C derivative, not raw ascorbic acid. 3-O-Ethyl Ascorbic Acid at 10% — the brand says it holds up better than pure vitamin C and can stay stable for 90 days even at 40°C.
  • Absorbs readily and stays gentle. Beauty of Joseon describes this derivative as having high affinity for skin compared with other vitamin C derivatives, so it goes in well and sits comfortably with less sting.
  • Fixes the texture problems of older vitamin C serums. Stickiness, oiliness and the dry feel left behind were all specifically targeted in the reformulation.
  • 68% Centella Asiatica for soothing and moisture. The brand uses organic centella extract with a high active content, blended to push the calming and hydrating side further.
  • The centella compounds are named. Madecassoside, Asiaticoside, Madecassic acid and Asiatic acid — Beauty of Joseon credits these with soothing and regenerating skin, managing moisture and helping even out skin tone.
  • Centella's backstory. It has a long medicinal history across Asia and is nicknamed tiger grass, from accounts of injured tigers rolling in centella fields to heal.

How to use

  1. Smooth skin texture with toner first. That is the prep step the brand asks for.
  2. Pump out an appropriate amount — enough to cover the area you are treating.
  3. Spread it evenly across the whole treatment area.

Is it right for you?

Yes, if your skin…

  • Looks uneven in tone and you want brightening
  • Reacted badly to pure vitamin C serums before
  • Needs soothing alongside an active
  • Dislikes tacky or greasy serum finishes

Think twice if your skin…

  • Is very reactive — a 10% derivative is still an active, so patch test first
  • Needs a moisturiser rather than a thin serum layer
  • Is already running several strong actives at once

Questions

Is this the same as a pure vitamin C serum?

No. It uses 3-O-Ethyl Ascorbic Acid, a derivative chosen for stability. The brand's point is that it avoids the drawbacks of pure vitamin C products while staying effective on skin.

Will it sting?

Beauty of Joseon says the irritation level was deliberately reduced by choosing a stable derivative, and that it works on skin comfortably. Centella at 68% is there in part for soothing. Still worth patch testing if you are sensitive.

How should I store it in Egypt's summer?

The derivative is noted as remaining stable for 90 days even at 40°C, which is reassuring for hot weather. Keeping it out of direct sunlight is still the sensible habit.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Working days exclude weekends and official holidays.

Payment and returns?

Credit card, debit card, Instapay and mobile wallets — no cash on delivery. Returns cover defective, damaged or expired items only, reported within 1 day of delivery, with the refund going to the original payment method within 15 to 30 days.

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