Pure Canvas Primer - Hydrating

Laura Mercier Pure Canvas Primer — Hydrating is the base step for skin that drinks up foundation and still looks tight by noon. It's a liquid primer with a natural finish that smooths the surface so makeup goes on evenly, and the brand says it visibly plumps skin to soften how fine lines and wrinkles read.

Finish	Natural
Texture	Liquid
Key ingredients	Rose-extract Skin Perfecting Complex · mineral-enriched French water · glycerin
Wear & hydration	12 hours wear · 24 hours hydration
Free from	Parabens · phthalates · mineral oil · sulfates SLS & SLES · oxybenzone · hydroquinone and more

What it actually does

• Creates an even surface for foundation. It smooths skin first so makeup applies without catching, and the brand says it plumps the skin enough to improve how fine lines and wrinkles look.
• Hydrates for up to 24 hours. Glycerin pulls moisture toward the skin, which is also what Laura Mercier credits for how smoothly makeup then applies.
• Extends wear by 12 hours. The brand positions it as both a wear-extender and a step that improves how skin looks during and after you have makeup on.
• Targets dullness. Mineral-enriched water drawn from a French source is included for exactly that, according to the brand.
• Behaves more like skincare than makeup. Laura Mercier states the formula is built from more than 85 percent skincare ingredients, led by a rose-extract complex intended to moisturise, protect and smooth.
• Brand consumer testing. Over three weeks with 30 women, Laura Mercier reports 97% agreeing skin felt soft and supple, 91% agreeing skin stayed moisturised all day, and 91% agreeing makeup wore better. Self-reported results; your experience may differ.

How to use

1. Finish your skincare first. This goes on after serums and moisturiser, not instead of them.
2. Use a dime-size amount and massage it gently over the face with your fingertips.
3. Want more glow? Pat a second layer onto the areas where you want extra dewiness.
4. Then apply makeup as normal — foundation or tinted moisturiser over the top.

Is it right for you?

Questions

Can I skip moisturiser and use this instead?

No — the brand's own instruction is to apply it after skincare. It's a primer with an unusually high skincare-ingredient content, not a substitute for moisturiser.

Which Pure Canvas Primer should I choose?

Hydrating, this one, has a natural finish and focuses on moisture and plumping. Blurring has a matte finish and goes after pores and oil. Illuminating has a radiant finish and works on glow and dark spots. Pick by the finish you want your base to have.

Will it pill under foundation?

Use the dime-size amount the brand specifies, massage it in properly, and let it settle before foundation. Over-applying a liquid primer, or layering it on top of a heavy, not-yet-absorbed moisturiser, is the usual cause of pilling.

How long is delivery?

3 to 21 working days, depending on availability. In-stock items arrive sooner; anything ordered in for you takes longer. Working days exclude weekends and official holidays.

What payment methods do you accept?

Credit card, debit card, Instapay and mobile wallets. Cash on delivery is not available.

What's your return policy?

We accept returns on defective, damaged or expired items only, reported within 1 day of delivery. After we verify it, the refund is issued to your original payment method within 15–30 days.