Retinol Serum

Retinol has the best evidence base in skincare — and the worst reputation for irritation. The INKEY List Retinol Serum is built to solve that: a slow-release retinoid formula aimed at first signs of aging and uneven texture, cushioned with squalane so beginners can actually stick with it.

What it actually does

• Softens lines and renews texture. 0.5% Granactive Retinoid targets early aging signs, while 1% retinyl acetate gently resurfaces by boosting surface cell turnover.
• Keeps irritation low. The slow-release retinoid format is deliberately less aggressive — in the brand's 6-week consumer trial of 61 people, 90% reported no visible irritation.
• Improves tone with consistency. In that same trial, 91% noticed their skin tone looked more even, and 82% felt lines and wrinkles appeared reduced.
• Cushions as it works. Squalane hydrates, soothes and protects alongside the actives.
• Cruelty-free, per the brand.

How to use

1. Evenings only — never in your morning routine.
2. Warm a pea-sized amount in your hands and massage over face and neck.
3. Follow with your usual moisturiser.
4. New to retinol? Start with 1–2 nights a week and step up slowly as your skin adapts.
5. Wear a broad-spectrum sunscreen every morning — retinol can raise sun sensitivity.

Don't mix in the same routine: keep this away from AHAs (glycolic, lactic, mandelic), BHAs and PHA toners — alternate nights instead. Avoid the immediate eye area. Some early redness or flaking can happen as cell turnover speeds up.

Is it right for you?

Questions

Is this a good first retinol?

That's exactly how the brand positions it — a slow-release, lower-irritation format designed for beginners. Start slow, 1–2 nights weekly, and increase only when your skin tolerates it comfortably.

My skin is a bit flaky after starting — is that normal?

The brand notes some people see redness or flakiness early on as cell turnover increases, even with this low-irritation formula. Scale back the frequency, buffer with moisturiser, and build up again gradually. If irritation persists, stop use.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability — faster when the item is in stock, longer when we order it in for you.

How can I pay?

Credit card, debit card, Instapay and mobile wallets. No cash on delivery.

Can I return it?

Only defective, damaged or expired items are returnable, reported within 1 day of delivery. After verification, refunds are issued to the original payment method within 15–30 days.