RICH BITCH Hydrating Gripping Primer

Freck Beauty's RICH BITCH Hydrating Gripping Primer starts as a lightweight cream and melts into an oil as you work it in. Wear it on its own as a skin-nourishing step, or use it to grip your foundation and keep a full face locked in place.

What it actually does

• Grips makeup. In the brand's two-day in-home study of 32 people, 87% said their foundation stayed put through 8 hours of wear when applied over the primer.
• Hydrates while priming. Prickly pear seed oil supports the skin barrier and delivers moisture; 96% in the brand's study said skin felt nourished and hydrated right after applying.
• Smooths the canvas. Japanese camellia oil visibly improves texture, and 87% of study participants said pores, fine lines and small imperfections looked blurred after 8 hours.
• Supports bounce. Yam root extract is included for skin elasticity.
• Doubles as a night step. Patted on over moisturiser in the evening, it seals hydration in — it isn't only a makeup product.

Listed by the brand as vegan, gluten-free and cruelty-free.

How to use

1. Morning: after cleansing and toning, smooth on one to two pumps to prep skin before foundation.
2. Let it melt from cream to oil as you press it in, then apply makeup on top.
3. Night: pat a pump over your moisturiser as a final step to lock hydration in.

Is it right for you?

Questions

Can I wear it without makeup?

Yes — Freck Beauty designed it to work solo as a hydrating, nourishing serum-primer, or at night over moisturiser to seal everything in.

How much do I need per use?

One to two pumps covers the face. Press it in and give it a moment to finish its cream-to-oil melt before you start foundation.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Items already in stock arrive at the faster end of that range; items we bring in for you take longer.

How can I pay?

Credit card, debit card, Instapay and mobile wallets — no cash on delivery.

What is the return policy?

Returns are accepted for defective, damaged or expired items only, reported within 1 day of delivery. Once confirmed, we refund to the original payment method within 15–30 days.