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COLOR WOW

Root Cover Up

LE 5,400.00
Earn 540 SOFIE points

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Item 2446789 What it is: An award-winning powder that seamlessly covers grays and dark roots, extends highlights, and thickens and perfects the look of thinning hairlines with no waxes, dyes, or parabens.Hair Type: Straight,...

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COLOR WOWLE 5,400.00

About this product

Item 2446789

What it is: An award-winning powder that seamlessly covers grays and dark roots, extends highlights, and thickens and perfects the look of thinning hairlines with no waxes, dyes, or parabens.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Thinning
- Color Safe
- Color Fading

Key Benefits:
- Precise application for a mess-free finish
- Water-resistant formula
- Covers dark hair without peroxide

Highlighted Ingredients:
- Reflective Crystals and Pigments: Provide multidimensional, natural-looking coverage of grays and roots.
- Zinc Stearate: Anchors pigment to hair.
- Emollient Blend: Adds shine and makes powder waterproof and transfer resistant.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This easy, precise, no-mess mineral powder adheres to hair and covers gray and dark roots without peroxide. The water-resistant formula stays until shampooed out—you can even swim in it! The multi-pigment formula plus reflective particles provide a natural finish. It’s ideal for extending color treatment.

This product is an Allure Best of Beauty Winner.

How to Use

Suggested Usage:
-Apply to dry hair.
-Load up small end of brush with powder.
-Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out.
-Do not use a sweeping motion.
-Apply more powder as needed.
-To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.

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