SOS LipSoftie® Lip Treatment

Tower 28 SOS LipSoftie® Lip Treatment is what you reach for when your lips are past the point where an ordinary balm helps. It's a cushiony treatment with mask-level moisture in a balm format — built around shea butter, jojoba oil and lysine to comfort dry, cracked lips and keep them soft for hours.

What it actually does

• Rescues seriously dry lips. It works like a lip mask rather than a quick swipe of balm, giving chapped lips a deeper dose of moisture.
• Softens and smooths. Shea butter boosts hydration, jojoba oil seals that moisture in, and lysine helps keep lips smooth and guard against dryness coming back.
• Comforts sensitive, irritated lips. Tower 28 designed it for lips that react to everything — the texture is non-sticky and soothing, with a blend of four restorative oils.
• Won't dry you out with fragrance. The subtle vanilla taste comes without added fragrance, which the brand chose specifically so it doesn't worsen dryness.
• Clean-formula credentials. Per Tower 28: vegan, gluten-free, cruelty-free, recyclable packaging, and free of parabens, phthalates, mineral oil, sulfates (SLS & SLES) and a long list of other excluded ingredients. In the brand's own consumer testing, 100% of participants agreed it relieved chapped lips immediately and that lips felt softer after overnight wear.

How to use

1. Apply a generous layer whenever lips feel tight, flaky or uncomfortable.
2. Go thicker at night and let it work as an overnight mask while you sleep.
3. Reapply as needed — it layers comfortably and doesn't feel sticky.

Is it right for you?

Questions

Is it sticky like a lip mask?

No — Tower 28 describes the texture as cushiony and non-sticky. You get the moisture payoff of a mask without the tacky film, so it's comfortable to wear during the day as well as overnight.

Does it have fragrance?

The vanilla you taste is a flavour, not a fragrance — the brand kept it fragrance-free because fragrance can make dry lips worse. The formula contains less than one percent synthetic fragrance per Tower 28's ingredient callouts.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. In-stock items arrive at the shorter end; items we order in for you take longer.

How can I pay?

Credit card, debit card, Instapay and mobile wallets — no cash on delivery.

What's the return policy?

Returns are accepted for defective, damaged or expired items only, reported within 1 day of delivery. Once verified, we refund to the original payment method within 15–30 days.