What it is: A green-juice-inspired, sulfate-free shampoo packed with vitamins, minerals, and nutrients to quench parched, dull strands and support healthy hair.
Hair Type: Straight, Wavy, and Curly
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Shine
- Color Safe
Key Benefits:
- Provides a hydrating cleanse
- Enriched with vitamins and minerals to support hair and scalp health
- Clean and naturally derived, formulated 6-free™, and made with a proprietary NOVA Complex® that supports healthy hair
Formulation: Liquid
Highlighted Ingredients:
- Matcha: Protects against environmental damage with a rich concentration of antioxidants.
- Spinach: Contains potent levels of potassium, calcium, iron, and magnesium—all of which are essential for hair and scalp health.
- Apple: Supports scalp health with a rich concentration of the natural compound procyanidin.
Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free.
What Else You Need to Know: Featuring 98 percent naturally derived ingredients, this replenishing shampoo harnesses the power of fruit and vegetable fatty acids, vitamins, and minerals to enrich dull, parched strands and support the health of your hair and scalp.
This product is an Allure Best of Beauty award winner.
Clean & Planet Aware
Our ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.
How to Use
-Apply the shampoo to wet hair, massaging it in from roots to tips.
-Rinse.
-For best results, follow up with Be Gentle Be Kind™ Kale + Apple Replenishing Superfood Conditioner (sold separately).
