The Starter Set

The INKEY List Starter Set is the three-step basics done properly: cleanse, hydrate, moisturise. Oat Cleansing Balm, Hyaluronic Acid Serum and Omega Water Cream together cover everything a routine needs before you start adding treatments — no guesswork about what goes where.

What it actually does

• Oat Cleansing Balm takes makeup off without stripping. A rich, soft balm carrying 3% oat kernel oil, which melts into skin to cleanse and hydrate at once — the brand says it clears even waterproof makeup.
• Hyaluronic Acid Serum is the brand's number one bestseller, described as clinically proven to deliver both immediate and longer-lasting hydration, and suitable for every skin type.
• That serum stays comfortable. It is known for a texture that does not go tacky or sticky, leaving skin plump and smooth.
• Omega Water Cream moisturises without oil. A lightweight, oil-free hit of hydration for dewy-looking skin.
• The cream also does a bit more. Glycerin, omega fatty acids and niacinamide are there to help cut excess oil, refine how pores look, and even out tone.
• Three steps, one order. Each product is designed to sit at a specific point in the routine, so the sequence is already decided for you.

How to use

1. Cleanse. Squeeze out a raspberry-sized dose of balm into your hands, then massage it into dry skin. Splash on a little warm water to emulsify, keep working it in, and rinse thoroughly — or, if you prefer, lift it away using a damp face cloth.
2. Hydrate. Go straight in with Hyaluronic Acid Serum while skin is still damp, which helps it pull in and hold the most water. A pea-sized amount for face and neck.
3. Moisturise. Omega Water Cream locks the hydration down — a raspberry-sized dose on your fingertips, massaged over face and neck.
4. Mornings end with SPF. Always.

The whole set works in the morning, in the evening, or both.

Is it right for you?

Questions

What's included?

Three products: Oat Cleansing Balm for cleansing, Hyaluronic Acid Serum for hydration, and Omega Water Cream for moisture.

Will the balm remove waterproof makeup?

The brand says yes — it is positioned as lifting every last trace of makeup, waterproof included, while still being a non-stripping cleanse.

Is the water cream too light for dry skin?

It is deliberately oil-free and lightweight, built to quench thirsty skin and leave it looking plump and dewy rather than to sit as a rich occlusive layer.

How long does delivery take?

Expect 3 to 21 working days, depending on availability. More in our Shipping Policy.

How can I pay?

Credit card, debit card, Instapay and mobile wallets. There is no cash on delivery.

What if something in the set is faulty?

Contact us within 1 day of delivery. We accept returns for defective, damaged or expired items only, and approved refunds are returned to the original payment method within 15 to 30 days.