Underglow Blurring Primer

Iconic London Underglow Blurring Primer is a skincare-makeup hybrid you drop on after moisturiser: soft-focus powders blur pores and fine lines while vitamin C and artemisia work on radiance and protection underneath. The result is a smoother canvas that helps makeup glide on and hold its fresh, just-applied look through the day.

What it actually does

• Blurs texture. Soft-focus blurring powders smooth the look of enlarged pores and fine lines before foundation goes anywhere near your face.
• Boosts radiance. Vitamin C, a well-known antioxidant, is included to help skin look brighter, per the brand.
• Adds a screen-light shield. Artemisia capillaris is in the formula to help protect against blue HEV light, the brand says.
• Extends makeup wear. Iconic London positions it as a base that helps makeup apply smoothly and keep a radiant, fresh-faced finish all day.
• Vegan and cruelty-free, as stated by the brand.

How to use

1. Moisturise first. Primer is the step after skincare, not instead of it.
2. Two to three drops. Use the dropper to dose it over the whole face, concentrating on zones that tend to get shiny.
3. Blend with fingers or a brush until the skin looks softly blurred and radiant, then carry on with your base.
4. Pairing tip: the brand recommends it alongside its Super Smoother Skin Tint (sold separately) for an ultra-natural glowing base.

Is it right for you?

Questions

Can I wear it without foundation?

Yes — on no-makeup days it works as a finishing layer that leaves skin looking blurred and radiant on its own.

Is it suitable for oily skin?

The brand lists it for normal, oily, dry and combination skin, and its own usage advice is to focus the drops on areas prone to excess shine. Just note the finish is radiant, not matte.

How much do I need per application?

Two to three drops from the dropper covers the whole face — a bottle goes further than you'd expect.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. In-stock items arrive sooner; items we order in for you take longer. Full details in our Shipping Policy.

How can I pay?

Credit card, debit card, Instapay and mobile wallets — no cash on delivery.

What's your return policy?

Returns are accepted for defective, damaged or expired items only, reported within 1 day of delivery. Once verified, we refund to the original payment method within 15-30 days. See our Return & Refund Policy.