SOFIE NOWYour favourites, delivered in up to 120 minutes in selected areas.
dae

Violet Hour Purple Shampoo

LE 5,800.00

What it is: A tone-correcting purple shampoo that intensely hydrates, strengthens, and counteracts brassiness, leaving strands beautifully vibrant and shiny.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Dryness- Color Safe-...

Beauty PassportEdit my routine

Authentic beauty · Shop with confidence

Need help with a shade or size? Ask SOFIE
Delivery & returns

See our shipping policy for delivery times and availability.

Shipping policyReturn & refund policy
daeLE 5,800.00

About this product

What it is: A tone-correcting purple shampoo that intensely hydrates, strengthens, and counteracts brassiness, leaving strands beautifully vibrant and shiny.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Color Safe
- Brassiness

Key Benefits:
- Tones and counteracts brassiness
- Repairs damage and hydrates
- Enhances color depth and dimension

Highlighted Ingredients:
- Cactus Flower Extract: Helps prevent breakage, strengthen hair, and promote healthy hair and scalp.
- Quinoa Protein: Retains moisture and color while sealing the cuticle and aiding in hair growth.
- Moringa Leaf Extract: Penetrates hair shaft to repair and restore moisture to dry strands.

Ingredient Callouts: It is vegan and cruelty-free.

What Else You Need to Know: This purple shampoo contains rich violet pigments that enhance depth and dimension of color, while nourishing desert botanicals repair and moisturize dry, damaged strands. It works well for all hair types and textures, but is ideal for blonde, gray, and lightened brunette hair.

Fragrance Description: This shampoo has a signature citrus scent (no chemical smell)—sweet, warm, and citrusy, like an easy summer breeze.

This product is an Allure Best of Beauty award winner.

Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils.

How to Use

Suggested Usage:
-Massage through wet hair, adding more water as needed to lather.
-Leave in for two to four minutes.
-Rinse well.
-Follow with your favorite dae conditioner (sold separaretly).
-For your first use, dae recommends doing a patch test on a small piece of hair to see how long it needs to sit.

Recycling Instructions:
-Remove label, clean out excess product, throw away pump, recycle bottle.

VERIFIED SOFIE CUSTOMERS

Customer reviews

No SOFIE customer reviews for this product yet. Reviews from verified SOFIE customers will appear here.

THE SOFIE ROUTINE

Complete your routine

Chosen to work with this product: by category, brand and what is in stock today.

MORE TO DISCOVER

You may also love

SOFIE

BeautyHome & living

SOFIE NOW

Check your area

Your favourites, delivered in up to 120 minutes in selected areas.

Selected in-stock shades and sizes only. The timer starts once we confirm your order. Other items ship with standard delivery. SOFIE NOW and store pickup run every day 10 am–10 pm. Orders placed after 10 pm are confirmed and delivered from 10 am the next morning.

Bag

Bag

Your favourites

Open my Passport ↗

Opening your SOFIE matching studio…