VOLUME ARTIST MASCARA

MAKE UP FOR EVER Volume Artist Mascara is a volumising mascara you can keep layering — the brand says there is no point at which it stops building. A custom-shaped brush is the reason: it lays down clean coats instead of stacking clumps on top of each other.

What it actually does

• Layers without a limit. MAKE UP FOR EVER describes it as endlessly buildable, so you decide where to stop between natural and dramatic.
• Clump-free coats. The brush was designed for this formula specifically and is meant to keep every pass smooth.
• Wavy bristles load, flat tip cleans up. The bristles carry the ultra-thin, pitch black formula onto the lashes while the angled flat tip takes off whatever is excess on the same stroke.
• Volume and length are both how the brand classifies the formula.
• Lashes stay flexible rather than stiff, even at high-impact layering, according to MAKE UP FOR EVER.
• Free from parabens, formaldehydes and formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, SLS and SLES sulfates, triclocarban and triclosan; synthetic fragrance is under one percent.

How to use

1. Wipe the surplus off the wand before it goes near your lashes.
2. Start right at the lash root and sweep upward.
3. Use the flat tip to walk along individual lashes, separating and defining them and clearing any extra product.
4. Keep adding layers until the volume looks the way you want it.

Questions

Will more coats make it clumpy?

That is the problem the brush is shaped to solve — MAKE UP FOR EVER says each added layer stays smooth and clump-free, and the flat angled tip removes excess as you go.

Does it lengthen as well as volumise?

The brand classes the formulation as both volumizing and lengthening.

Will my lashes feel crispy?

MAKE UP FOR EVER states lashes stay flexible and full even when the mascara is layered for a high-impact finish.

How long does delivery take and how do I pay?

Delivery is 3 to 21 working days, depending on availability. Payment options are credit card, debit card, Instapay and mobile wallets — cash on delivery is not available.

What if it arrives dried out or damaged?

Tell us within 1 day of delivery. Returns apply to defective, damaged or expired items only; once we confirm, the refund goes back to the original payment method within 15–30 days.