What it is: A vegan, multitasking powerhouse from maracuja seeds that promotes firmer, brighter, and smoother-looking skin.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Dryness and Dullness and Uneven TextureFormulation: OilHighlighted Ingredients:- Maracuja Oil:...

WHAT IT IS Full-coverage, skincare-infused concealer. WHY WE LOVE IT feels like an eye cream but delivers full coverage with a natural radiant finish covers the look of dark circles,...

What it is: A loose setting powder with puff included for a natural, brightened under-eye that will stay all day. Highlighted Ingredients: - Amazonian Clay: For better, truer, longer wear. Ingredient Callouts: Free...

What it is: A density-boosting conditioner that encourages nutrient rich microcirculation to the scalp and hair roots for fuller, healthier-looking hair.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: FineHair Concerns:- Thinning- Volumizing- Damage,...

What it is: A density-boosting shampoo that encourages nutrient rich microcirculation to the scalp and hair roots for fuller, healthier-looking hair.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: FineHair Concerns:- Thinning- Volumizing- Damage,...

What it is: A salt-free wave spray that enhances natural texture, helps control frizz, and adds hydration for soft-to-the-touch, beachy texture. Hair Texture: Straight, Wavy, and Curly Hair Type: Fine, Medium, and Thick...

HEALTHY HAIR—FAST. RESULTS YOU CAN SEE AND FEEL IN JUST ONE USE* *Based on a clinical study when rinsed out STRAIGHT UP: You’ve heard the bond-building hype, now get ready...

Details MAKE THE EVERYDAY FEEL LUXE STRAIGHT UP: This shampoo gently cleanses, flexing its plush, moisturizing lather—making something so everyday, feel so extra. Replenicore-5’s proteins, amino acids and antioxidants help...

CONDITIONER THAT PAYS OFF STRAIGHT UP: We love a rich friend who pays it forward. This conditioner melts on contact, givin’ just the right level of moisture and spreading its...

What it is: Two diamond-shaped powder puffs in soft-touch velvet that pair perfectly with pressed powder and loose powder formula for smooth, seamless, and precise application.Powder Puff Size: 2.5-3" H x 0.5"...

What it is: An age-support serum containing a solution of growth factors to care for skin damage to regenerate the look of aging skin.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Fine Lines...

What it is: A daily support formula with 100 percent high-purity, sustainably sourced, organic, cold-pressed rose hip seed oil.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Dryness and DullnessHighlighted Ingredients:- Rosa Canina Seed...

What it is: A water-based serum that targets dark circles and puffiness around the eyes, promoting under-eye brightening. Skin Type: Normal, Dry, Combination, and Oily Skincare Concerns: Dark Circles, Puffiness Highlighted Ingredients:- 5%...

What it is: An essence that offers rapid and long-term hydration, creating the optimal environment for your ingredients to perform their best. Skin Type: Normal, Dry, Combination, and Oily Skincare Concerns: Dryness Formulation: Serum...

What it is: A daily antioxidant serum with eight technologies, including vitamin C and ginseng, that protects and visibly brightens dull skin.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Fine Lines and Wrinkles,...

What it is: A targeted breakout solution that starts to work upon application, visibly reducing blemish size and redness in under one hour.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Acne and BlemishesHighlighted...

Easy-to-use Pre-Glued Beginner Friendly Lash Clusters that deliver instant depth, volume, and length to the lashes with hassle-free application.  How to Use Gently remove lash from the tray using the applicator...

An on-the-go makeup wristlet for all the basic essentials. All of your beauty essentials fit – lip balm, setting powder, hand sanitizer, you name it! Convenient wrist strap for hands-free...

A metallic catch-all makeup pouch or toiletry case. Flexible design allows for maximum product  Lightweight and collapsible, making it perfect for travel  Metallic finish makes it vanity and countertop-approved! Dimensions: 7.5"L...

Get confident in your lash routine with this no-hassle, no-mess, no-stress eyelash applicator tool that grips, positions and secures lashes in place with optimal precision.  How to Use Gently remove...

What it is: A multitasking formula that works as a setting powder, bronzer, and highlighter in one, adding natural luminosity to the skin with a soft-focus finish.Coverage: MediumFinish: NaturalHighlighted Ingredients:- Green Tea Extract:...

Date Fruit Extract | Rich in fatty acids and vitamins to help retain moisture for softer, more flexible lash hairs Crocus Sativus (Saffron) Flower Extract | Enriched with Vitamin A,...

Jojoba Seed Oil | Helps hydrate, condition and stimulate brow hair growth Castor Seed Oil | Helps strengthen hair fibers Vitamin E | Helps condition hair fibers How to Use...

Sodium Hyaluronate (Hyaluronic Acid) | Infuses the skin with intensive, long-lasting hydration Niacinamide | Helps reduce appearance of pores and limit the appearance of excess shine Green Tea Extract |...

Castor Oil | A Nourishing blend that helps hydrate and condition lips Candelilla | Helps prevent moisture loss for dry, chapped lips How to Use Define lips by outlining the...

What it is: A clean, talc-free, buildable matte bronzer that sculpts, defines, and livens up the complexion with a silky-smooth formula.Highlighted Ingredients:- Niacinamide: Reduces the appearance of pores and limits excess...

What it is: A moisture-rich, satin-matte lipstick with high-impact color payoff.Formulation Type: LipstickBenefits: Hydrating, Long-wearing, PlumpingHighlighted Ingredients:- Chia Seed Oil: Deeply nurturing oil to help hydrate and condition chapped lips.- Hyaluronic Acid: Infuses...

How to Use Gently sweep powder product onto the face, neck and decolletage, building and layering as desired. Powder Brush by LYS Beauty — 100% authentic at Sofie's Makeup Store,...

Airbrushed, blurred finish  Ultra-soft synthetic hair suitable for sensitive skin Densely packed bristles to maximize coverage Makeup bag approved Weightless, yet durable handle Sustainable made with recycled aluminum ferrule Rubber...

Airbrushed, blurred finish Makeup bag approved Weightless, yet durable handle Densely packed bristles to maximize coverage Sustainably made with recycled ferrule Matte soft touch finish handle for gripping Ultra-soft synthetic...

Small dome head for concentrated application each time Makeup bag approved Weightless, yet durable handle Sustainably made with recycled aluminum ferrule Rubber finish handle for gripping Anti-bacterial synthetic hair suitable...

How to Use Gently dab product directly onto the skin. Buff using circular motions until the product is blended to your desired look. Stippling Blush Brush by LYS Beauty —...

How to Use Using a sweeping motion, buff product into the hollows of the cheek, temples and jawline to contour the face. Sculpt/Bronzing Brush by LYS Beauty — 100% authentic...

Stiff bristles for controlled application. Sustainably made with a recycled aluminum ferrule. Rubber finish handle for gripping Synthetic hair suitable for sensitive skin. Makeup bag approved. Vegan. Cruelty free.  ...

Angled brush tip for hard-to-reach areas. Sustainably made with a recycled aluminum ferrule. Rubber finish handle for gripping Synthetic hair suitable for sensitive skin. Makeup bag approved. Vegan How to...

Small densely packed brush tip for easy blending Sustainably made with a recycled aluminum ferrule Rubber finish handle for gripping Synthetic hair suitable for sensitive skin Makeup bag approved Vegan...

Cruelty Free Vegan For all skin types Use Wet or Dry How to Use Dampen sponge with water then squeeze excess liquid. Apply the product directly to the face using...

Makeup bag approved Undetectable coverage Light-to-medium coverage How to Use Using the pointed edge, gently bounce dampened sponge into the hollows of the cheek, temples, sides of the nose, and...

What it is: A triple-action, clean mascara that instantly curls, lengthens, and volumizes lashes.Formulation Type: Volumizing, Curling, LengtheningBenefits: Long-wearingHighlighted Ingredients:- Date Fruit Extract: Retains moisture for softer, more flexible lash hairs.- Saffron Flower...

What it is: A nourishing, clean lip treatment oil packed with soothing hydrators and natural oils for a high-shine finish and long-lasting comfort.Highlighted Ingredients:- Sunflower, Carrot, Sweet Almond, and Macadamia Nut...

What it is: A clear, nonflaky brow gel that holds hairs in place for a refined yet natural look.Highlighted Ingredients:- Panthenol: Supports brow hair growth.- Green Tea Extract: Strengthens hair fibers.-...

What it is: A clinically-tested, non-greasy mineral SPF 30 made for sensitive and acne-prone skin that won’t break you out or burn eyes.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: DrynessFormulation: CreamHighlighted Ingredients:- Non-Nano...

What it is: A gel-balm cleanser that transforms from gel to oil to milk, dissolving makeup, SPF, and visible impurities while leaving skin hydrated and nourished.Skin Type: Normal, Combination, and OilyHighlighted Ingredients:-...

What it is: A Korean cooling gel-cream mask with hyaluronic acids to intensely moisturize, visibly brighten skin, and strengthen the moisture barrier overnight.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Dryness, Dullness, PuffinessFormulation: MaskHighlighted...

What it is: A blurring, mattifying primer that minimizes the look of pores, visibly evens texture, and controls shine while gripping makeup for all-day, ultimate wear.Skin Type: Normal, Oily, Dry, CombinationConcerns: Oil, Pores,...

What it is: A noncomedogenic, jelly-like primer that quickly absorbs excess oil, smooths texture, and blurs pores for an airbrushed, soft-focus finish.Finish: SheerHighlighted Ingredients:- Milk Thistle Extract: Rich in antioxidants and soothes...

What it is: A noncomedogenic, jelly-like primer that quickly absorbs excess oil, smooths texture, and blurs pores for an airbrushed, soft-focus finish.Finish: SheerHighlighted Ingredients:- Milk Thistle Extract: Rich in antioxidants and soothes...

What it is: A clean, sulfate- and residue-free gentle cleansing formula that is perfect for all curl types.Hair Type: Curly and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Curl-Enhancing- Frizz- ShineKey Benefits:- Unique,...

What it is: A luxurious lathering scrub that stimulates hair follicles, deeply penetrates to remove product buildup with pink Himalayan salt, and is enriched with wild ginger to purify the scalp...

What it is: A soothing, weightless oil serum to nourish dry scalps, this serum is enriched with vitamin C rich amla, an ancient Indian super berry for a healthy-looking, balanced scalp.Hair...