What it is: A fan favorite, BADgal BANG! Volumizing Mascara is now available in a waterproof formula— BADgal just got badder.Formulation Type: VolumizingBenefits: WaterproofWhat Else You Need to Know: This gravity-defying formula, featuring ultralight...

What it is: A bestselling brow pencil to transform shapeless, undefined brows with a few strokes—now available in 12 shades to flatter every hair color.What Else You Need to Know: Precisely, My...

A limited edition Flutter Charm designed in collaboration with Alexandra Leclerc, featuring a tiny butterfly made to tag along wherever you go. Clip it onto Pocket Pearl, add it to...

A rhode Carabiner to effortlessly clip, style, and carry on your bag or keychain. Size: 1.9" length / 2.4" width / 0.2" height.Comes with a looped cap and jump ring...

Product description Perfect for edge control, locking in sleek styles, and taming flyaways, our Dual-Edge Styling Brush is outfitted with both a fine comb and vegan, boar-like bristles. Use it...

What it is: A buildable texturizing spray that adds volume and delicately absorbs oil at the roots, leaving styles looking refreshed and effortless.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and...

What it is: An energizing body wash that softens, nourishes, and leaves skin looking radiant.Highlighted Ingredients:- Cactus Water: Hydrates and locks in moisture.- Desert-Derived Blend: Nourishes and softens skin.Ingredient Callouts: Free of...

What it is: A clarifying, non-stripping shampoo that cleanses away excess oil, impurities, and product buildup, leaving hair feeling extra clean and detoxified. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine,...

What it is: A lightweight wave spray for soft, effortless waves. Hair Type: Fine, Medium, and Thick Hair Texture: Straight, Wavy, Curly, and Coily Hair Concerns:- Hold & Style Extending - Curl-Enhancing -...

What it is: An ultra-fine styling mist that provides heat protection up to 450°F, frizz control, and a light, flexible hold for shiny, touchable styles. Hair Texture: Straight, Wavy, Curly, and Coily...

Skin type : All skin types Need : Make-up removal & cleansing Texture : Water Key ingredients : Rose Use : day and night What is it? An essential step...

Skin type : All skin types Need : Redness, sensitivity & irritation Texture : Mist Key ingredients : Organic Grape Water Use : day What is it? Grape Water intensely...

Skin type : All skin types Need : Redness, sensitivity & irritation Texture : balm Key ingredients : Organic shea butter, Grapeseed Polyphenols Use : day and night What is...

Skin type : All skin types Need : Redness, sensitivity & irritation Texture : balm Key ingredients : Shea Butter, Grapeseed Polyphenols Use : day and night What is it?...

Skin type : All skin types Need : Make-up removal & cleansing Texture : Oil Key ingredients : Grape Seed Oil, Sweet almond oil, Castor Oil Use : night What...

Skin type : Combination to oily skin Need : Breakouts, spots, oil excess & clogged pores Texture : Gel Key ingredients : Natural salicylic acid, Organic grape water, 6 purifying...

STEAL THE SCENE Steal the scene with Notorious Mascara’s eye-opening lift, length, and volume for lashes that create dimension and command attention. All-in-one, high-performance formula provides defined volume with a...

What it is: A weightless setting spray that delivers a flawless finish and a blurred base. Finish: Matte Formulation: Liquid Highlighted Ingredients: - Niacinamide: Minimizes the appearance of pores. - Antioxidant-Rich Prebiotics: Visibly even...

Your Clean California Glow starts here! This luxurious full-body scrub leaves skin silky-smooth and beautifully radiant in one delicious step. Delicate sugar crystals polish away dead skin and surface impurities...

What it is: A finely-milled blurring powder for all day wear, 24-hour shine control, and a soft matte finish. Available in four shades for all skin tones. Highlighted Ingredients: - Performance...

A pair of precision loose powder puffs for targeted brightening, color correcting, baking, and setting. Includes two ultra-soft puffs: small and large. How to Use SET Saturate the puff with...

What it is: A multipurpose illuminator that hydrates and brightens for a fresh, dewy look.  Finish: Radiant Formulation: Liquid Highlighted Ingredients:  - Plant-Derived Glycerin: Powerful humectant known to increase skin’s natural moisture level....

A lightweight body serum made with 5% niacinamide + 5% d-panthenol that targets patchy, uneven tone and rough, flaky texture while restoring a healthy skin barrier. Evens skin tone and...

An extraordinary blend of antioxidants in a feather-light serum that gives skin a brighter, hydrated appearance while resisting environmental stress and promoting firmer-looking skin. Essential for improving visible signs of...

A hydrating, concentrated antioxidant serum that restores visible radiance for dull, dry skin while fighting against environmental attack. Essential for improving visible signs of aging Improves the appearance of dull,...

This advanced anti-aging serum is clinically proven to visibly improve lines, discoloration & firmness with a potent blend of hexylresorcinol, retinoid + niacinamide. 0.3% retinyl propionate visibly firms & smooths...

This antioxidant-rich ceramide serum immediately soothes sensitive skin and visibly calms redness with an effective blend of hydrating + anti-aging ingredients. Immediately eases redness Visibly smooths wrinkles Helps to reduce...

This extravagantly silky serum blends pure retinol and potent antioxidants to help impart firmer-feeling skin, smooth and soften fine lines and wrinkles, and provide hydration so skin of any age...

A daily facial toner that balances oily skin, minimizes enlarged pores and provides light hydration. Refreshes and nourishes skin Lightweight fluid formula Use twice daily after cleansing skin SKIN BALANCING...

This soothing, milky toner immediately hydrates & calms redness while strengthening skin’s barrier + microbiome to help prevent future sensitivity. Immediately soothes sensitivity Reinforces a healthy barrier Milky fluid texture...

A perfectly cut mid-ankle Pilates sock with secure grip bottoms for total control. The Grippy Socks by Tower 28 Beauty — 100% authentic at Sofie's Makeup Store, Egypt's destination for...

Never cry over losing your keys again (but it’s okay if you do). This sunset red keychain is made of a durable knit, stamped with our logo, and finished with...

Designed to play nice with sensitive, acne-prone skin, this baby blending brush has soft, quick-drying synthetic bristles that help reduce excess moisture keeping your brush fresher and more hygienic (important...

It's time to get glowing! Prep-Set-Glow is a gorgeous hydrating mist that feels refreshing and contains light reflecting properties that leaves the skin with ICONIC's glow. This stunning multi-use spray...

Meet your blending BFF! In a chic nude hue, and embossed with the Iconic logo, our velvety soft and squishy beauty sponge has all the right curves for flawless blending...

Transform your tanning routine with our NEW Tanning Mitt—your secret to a smooth, even, and a faff-free tan at home. This mitt helps you achieve a flawless glow every time,...

What it is: The #1 dry shampoo brand*. A dry shampoo that actually cleans hair by absorbing oil, sweat, and odor while also adding body and texture. *Source: Circana/U.S. Prestige Beauty...

What it is: A silicone-free styling cream for medium hair types that controls frizz, conditions from root to tip, and leaves hair with long-lasting smoothness.Hair Type: Straight, Wavy, and CurlyHair Texture: MediumHair Concerns:-...

What it is: An ultrafine restyling mist that reshapes hair to bring back that day-one look and feel, while neutralizing odors and providing thermal protection. Hair Texture: Straight, Wavy, and Curly Hair...

What it is: This wash-day essential weightlessly conditions, detangles, and protects from UV + heat damage, providing continuous care to preserve hair quality. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine,...

This fragrance- and flavor-free lip balm with SPF protects against harmful UV rays as it moisturizes and soothes dry, rough lips. Non-greasy formula with no unpleasant taste Broad-spectrum sun protection...

A clinically proven gel eye treatment & cooling tool powered by four eye-targeted peptides to visibly lift lids, smooth fine lines, depuff & hydrate. Pro-Collagen Peptide Firming Eye Serum is...

A high-potency dual-retinoid treatment that delivers advanced results for clear, luminous skin—without a prescription. 0.1% retinaldehyde (retinal): Closest to prescription-strength retinoid delivers advanced results with minimal irritation Adapinoid® (Oleyl Adapalenate):...

A skin-renewing antioxidant serum for oily or combination skin with an effective but gentle amount of retinol that helps develop a balanced-looking complexion while helping defend against environmental stressors. Replenishes...

What it is: A tri-action retinol, bakuchiol, and peptide formula that supports natural collagen and addresses the look of fine lines, wrinkles, and loss of firmness.Skin Type: Normal, Dry, Combination, and OilySkincare...

What it is: A liquid leave-on exfoliant with two percent salicylic acid (BHA) to unclog congested pores and visibly fade red marks for clearer-, healthier-looking skin.Skin Type: Normal, Dry, Combination, and OilySkincare...

What it is: A leave-on body exfoliant, made with two percent BHA, that gently sheds dulling buildup to smooth rough, bumpy textures and reveal soft, glowing skin all over.Skin Type: Normal, Dry,...

What it is: An advanced formula with high-strength, one percent retinol and skin-supportive peptides to address visible signs of aging like wrinkles, large pores, and discoloration. Skin Type: Normal, Dry, Combination, and...

What it is: An eye cream that improves the look of dark circles and puffiness, and visibly firms with hyaluronic acid, peptides, and five percent vitamin C. Skin Type: Normal, Dry, Combination,...

The multitasker your shower's been missing. Cleanses, exfoliates, and doubles as a self-care moment. Custom-designed texture for a deep, even polish, with extra length to reach the spots a loofah...