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Discover IT® CC+ Airbrush Perfecting Powder Foundation delivers a skin-softening, flawless effect in 30 seconds! This sheer-to-full coverage powder foundation camouflages pores, dark spots and other imperfections with a veil of...

What it is: An ultra-refined, talc-free loose powder that is designed to give skin a naturally flawless finish.Ingredient Callouts: This product is cruelty-free.Finish: NaturalFormulation: Loose PowderSkin Type: Normal, Dry, Combination, and OilyWhat Else You Need...

What it is: A talc-free, sheer, pressed powder clinically shown to instantly reduce shine for an airbrushed finish that lasts all day. Coverage: Light Finish: Matte Formulation: Pressed Powder Ingredient Callouts: Free of parabens, phthalates,...

What it is:A hydrating face serum that delivers a plumped look, preps skin for makeup, and hydrates to smooth the appearance of fine lines.What it does:Recharge your complexion with Ultra...

What it is: A buildable, ultra-matte powder formula that blends like a cream, effortlessly melting into your skin.Coverage: LightFinish: MatteFormulation: Pressed PowderIngredient Callouts: Free of parabens. It is also vegan and cruelty-free.What Else You Need...

Which skin type is it good for?✔ Normal✔ Oily✔ Combination✔ DryWhat it is:A primer featuring innovative blurring and filling technology that gives a more youthful appearance, while prepping the skin...

What it is: A weightless liquid primer that protects skin from pollutants and makeup while helping your look go on better and last longer.Skin Type: Normal, Combination, and OilySkincare Concerns: Pores, Redness, and...

What it is: The #1 SPF foundation in America* is a full-coverage foundation, hydrating & anti-aging serum, and SPF 50+ sunscreen in one—now in extended shades. Coverage: Full Finish: Natural Formulation: Cream SPF: SPF...

What it is: An ultimate glow palette inspired by Natasha Denona’s bestselling Diamond & Blush Palette, featuring some of her bestselling shades and formulas.Ingredient Callouts: Free of parabens. This product is also...

What it is: A cheek palette in four shades of picture-perfect pink for blush and highlighting.Ingredient Callouts: Free of parabens. This product is also cruelty-free.What Else You Need to Know: These lightweight but...

What it is: An ever-coveted cream blush from the Diamond & Blush Palette paired with an iconic highlighting powder.Ingredient Callouts: Free of parabens and contains less than one percent synthetic fragrance. It...

What it is: A unique gel-to-watercolor blush that melts into the skin, giving cheeks and lips a beautiful veil of soft-focus color. Highlighted Ingredients: - Marrubium Vulgare Extract (Horehound Extract): Contains...

What it is: A concentrated liquid shimmer that can be added to your foundation, primer, moisturizer, or simply used alone for a super-highlighted glow.Highlighted Ingredients:- Green Tea (Camellia Sinensis) Leaf Extract:...

What it is: An award-winning, three-in-one ultra-pigmented blush palette that blends and blurs beautifully—wear each shade alone or layer up for the ultimate 3D pop. Highlighted Ingredients: - Dragon Fruit Extract:...

What it is: A limited-edition, luminous powder highlighter that melts into skin, reflecting light with a warm champagne glow. Highlighted Ingredients: - Ultra-Fine Luminescent Pearls and Slurry Technology: Create a multidimensional glow...

What it is: A matte lipstick fully loaded with pigment, that provides long-lasting wear.Highlighted Ingredients:- Spherical Ultra-Fine Pigments: Enhance the creamy texture, glide, and even coverage upon application.- Optical Diffusers: Create...

A full coverage, Anti-Aging hydrating powder foundation that truly gives you the power to achieve flawless, airbrushed complexion perfection in no time! Delivers highly pigmented perfect coverage that will never...

Say HELLO to your eye-opening, volumizing mascara that conditions! Hello Lashes+ Volumizing Mascara with Lash Serum is your smudge-proof mascara that delivers fuller-looking lashes while also caring for them. Infused...

Your best-selling Celebration Foundation™ just got brighter! Experience the same full-coverage, ultra-hydrating powder foundation that lets you achieve your most flawless skin in 30 seconds—now with Drops of Light Technology™...

What it is:A collection of illuminating strobing powders designed to sculpt the face with light, creating depth and dimension for a refined, natural-looking highlight.What it does:Ambient® Strobe Lighting Powders are...

What it is: An innovative, primer-infused lipstick that envelops lips in rich color for a soft-matte finish that lasts all day.Formulation Type: LipstickBenefits: Long-wearingIngredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS...

What it is: A skin-tone-based highlighter with a silky-soft feel that’s infused with superfine pearls, designed to flatter every tone for a low-key glow. What Else You Need to Know: This lightweight, long-wearing...

WHAT IT DOES The Classics A hint of buildable, saturated color Rosehip oil and essential fatty acids encourage healthy barrier function and provide antioxidant benefits Shea butter and grapeseed oils...

WHAT IT DOES Microfine pigment powders provide a touch of color without covering up your natural skin texture. Lightweight, buildable formula leaves a long-lasting glow that’s never heavy or cakey...

What it is: A plush lip oil that glides on like a dream to deliver high-shine tint and intense hydration. Formulation Type: Lip Oil Benefits: Hydrating Highlighted Ingredients: - Vegan Oil Complex: Delivers...

What it is: A buttery-smooth, buildable, medium- to full-coverage powder foundation with a multiuse formula, a soft-matte finish and up to 12 hours of wear.Coverage: MediumFinish: MatteFormulation: Pressed PowderSkin Type: Normal, Dry, Combination and...

What it is: An all-day-wear, do-it-all, medium-to-full-coverage concealer that acts as the most-targeted texture solver, gliding on skin like butter on toast.Coverage: FullFinish: MatteFormulation: LiquidSkin Type: Normal, Dry, Combination, and OilyHighlighted Ingredients:- Caffeine: Helps visibly...

What it is: A new full-performance formula with advanced skincare properties.Coverage: MediumFinish: NaturalFormulation: LiquidHighlighted Ingredients:- Trio of Botanical Stem Cell ActivesIngredient Callouts: Free of parabens and mineral oil. It is also vegan, gluten-free, and cruelty-free.What...

What it is: A lustrous, skin-perfecting highlighter with up to 12 hours of wear.Ingredient Callouts: Free of parabens.What Else You Need to Know: This unique, revolutionary, hybrid formula enhances and illuminates skin—no filters...

What it is: A multi-tasking matte cream bronzer stick that creates a warm bronzing color on the face, eyes and lips for an easy makeup look. What it does: Hot off the...

What it is: An instant illuminator, housed in a genius roll-on applicator, that seamlessly melts onto the skin.Finish: RadiantFormulation: LiquidHighlighted Ingredients:- Oleogel: Allows the pigments to glide seamlessly onto the skin.- Adhesive Film...

What it is: A radiant and glowing bronzer, highlighter, and blush in one.Finish: RadiantFormulation: Pressed PowderHighlighted Ingredients:- Serum Network: Ensures a creamy, flexible texture that glides onto skin.- Specially Formulated Micro-Powders: Have a...

What it is: A beautiful blush and a luminous highlighter with a gel-powder texture to deliver a glossy shot of radiance and a flush of color in one sweep.Coverage: LightFinish: RadiantFormulation: Pressed PowderHighlighted Ingredients:-...

What it is: A creamy eyeliner that gives full coverage with one swipe and sets to a bulletproof finish.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone,...

What it is: A duo that includes a blendable, medium-coverage cream foundation paired with a satin-finish powder. What Else You Need to Know: This duo includes a buildable, breathable cream formula that...

What it is: A creamy, hydrating, noncomedogenic pressed powder designed for targeted brightening, lifting, and setting for medium coverage and a natural finish. Coverage: Medium Finish: Natural Formulation: Pressed Powder Highlighted Ingredients: - Hyaluronic...

What it is:An ultra-slim, refillable luxury lipstick that delivers saturated, long-wearing color with a satin finish.What it does:Confession Ultra Slim High Intensity Refillable Lipstick delivers creamy, saturated, long-wearing color with...

WHAT IT DOES Shapes and grooms brows into place for bold yet natural-looking brows Mineral-based formula provides flexible, all-day hold that doesn’t smudge or flake Nourishing vitamin B5 conditions and...

WHAT IT DOES Provides sheer satin-finish color without the heaviness of traditional lipstick The color is lightweight and buildable. Layer for saturated color, or add Shade Slick on top for...

What it is: A buildable, lightweight complexion stick that can be used as a foundation or a concealer for easy, natural-looking coverage on the go. Coverage: Medium Finish: Natural Formulation: Stick Highlighted Ingredients: -...

What it is: A palette of matte, metallic and sparkly cool-toned, golden taupe, and neutral shades for the ultimate glam look or the perfect everyday look.Ingredient Callouts: Free of parabens, and cruelty-free.What...

What it is: A bestselling loose powder that locks makeup in place up to all day with a luminous, photo-ready finish.Coverage: LightFinish: RadiantFormulation: Loose PowderHighlighted Ingredients:- Micro-fine Mineral Powders: Glycerin and vitamin E guard...

What it is: An innovative, all-in-one lip gloss-balm that nourishes, hydrates, and visibly plumps lips while delivering full-bodied color with a dewy, high-shine finish.Formulation Type: Lip GlossBenefits: Hydrating, PlumpingHighlighted Ingredients:- Menthyl Lactate: Provides...

What it is:A long-wearing, waterproof liquid liner enriched with ultra-black pigments for the darkest, most dramatic definition.What it does:This waterproof formula dries quickly to prevent smudging and transfer for all-day...

What it is: A protective, talc-free setting powder that blurs pores, shields from pollution and blue light, and provides a translucent, soft-radiant finish.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Fine Lines and...

Which skin type is it good for?✔ Normal✔ Oily✔ Combination✔ Dry✔ SensitiveWhat it is:A velvety priming balm of pressed silk that smooths and makes makeup last longer while keeping it...

What it is: An extra-pampering, soft, and conditioning lip shine gloss formulated with an innovative gel system for smooth, easy glide & long-lasting wear.Formulation Type: Lip GlossBenefits: Hydrating, Long-wearing, PlumpingHighlighted Ingredients:- Avocado Oil:...

What it is: Natasha's lightweight primer serum has a dewy finish, infusing skin with up to 72hrs of continuous moisture while balancing oil for an instant glow. Skin Type: Normal, Oily, Dry,...

What it is: A lipstick that delivers glistening, full-coverage color with super-soft hydration and a lightweight, luminous, modern finish.Formulation Type: LipstickBenefits: Hydrating, Long-wearingHighlighted Ingredients:- Aloe Vera: Acts as an antioxidant.- Papaya Fruit: Contains...

What it is: A first of its kind, a duo featuring a soft pink glowing cream blushlight and a sheer cream highlight with gold speckles. Coverage: Light Finish: Radiant Formulation: Cream Ingredient Callouts: Free of...