What it is: A super-fine liquid highlighter with an effortlessly buildable, skin-nourishing formula that leaves a fresh, ultra-modern shine.Ingredient Callouts: Free of parabens and phthalates. It is also cruelty-free.What Else You Need...

Liquid Liner is a water-resistant, highly pigmented, true-matte liquid liner that glides on evenly and delivers precise lines with ease. Featuring a soft felt-tip precision applicator, this liner lets you flawlessly create...

Full-size Liquid Liner in Black and Brown create an everyday duo for highly pigmented, water-resistant looks. True-matte formula glides on evenly and delivers precise lines with ease. Featuring a soft felt-tip...

WHAT IT IS: A limited-edition, full-sized Liquid Matte Lipstick and Silk Balm duo with all the benefits of our OG formulas in new shades! The Liquid Matte is an ultra-black...

What it is: A cult favorite, one swipe application transfer-proof, long-wearing liquid matte lipstick now better than ever—reformulated for maximum comfort with an extended shade range suitable for all skin tones....

Our OG, But BETTER! Now with an extended shade range suitable for ALL skin tones, our iconic, game-changing liquid matte lipstick has also been upgraded to be vegan friendly with...

What it is: A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.Coverage: MediumFinish: RadiantFormulation: LiquidSkin Type: Normal, Dry, Combination, and OilyIngredient Callouts: Free of sulfates SLS and SLES,...

What it is: A cruelty-free concealer brush with uniquely sculpted bristles and a pointed tip for precise coverage.Brush Formulation: All FormulasBrush Coverage: BuildableBrush Handle Length: 4.25”Bristle Type: SyntheticIngredient Callouts: This product is vegan and cruelty-free.What Else...

What it is: A cruelty-free foundation brush packed with soft, silky bristles that build, blend, and buff.Brush Formulation: All formulasCoverage: BuildableHandle Length: 3.93”Bristle Type: SyntheticIngredient Callouts: This product is vegan and cruelty-free.What Else You Need to...

A plush sponge with a diamond-shaped tip for precise application and customizable coverage.

What it is: An innovative breathable foundation that combines the weightless feel of a serum with buildable medium coverage for truly layerable wear. Skin Type: Normal and CombinationCoverage: MediumFinish: NaturalFormulation: LiquidHighlighted Ingredients:- Botanical Blend of Lotus,...

What it is: A champagne-toned highlighting powder that brightens up your complexion in an instant for a diffused and gorgeous glow.Finish: NaturalFormulation: Pressed PowderHighlighted Ingredients:- Jojoba Seed Oil: Facilitates an easy glide and...

WHAT IT ISA convenient tool for applying lashes WHY WE LOVE ITApply false lashes like a PRO with this easy-to-use lash placement tool. Designed for goofproof applications of false lashes,...

Introducing ICONIC London’s next-generation of faux-mink strip-lashes. Available in 7 easy-to-wear styles, these fabulous falsies create a 3D, textured and feathery look in seconds. We’ve got a lash for every...

Stock up on the G.O.A.T’d bestseller with our first-ever On ‘Til Dawn full-sized bundle! This week only, give the gift of unmatched performance – or replenish your holy grail – for an insane value.  Product Details Light as air and non-sticky aerosol spray...

What it is: A weightless translucent loose powder to set and perfect for a flawless, locked-in finish.Coverage: LightFinish: MatteFormulation: Loose PowderSkin Type: Normal, Dry, Combination, and OilyIngredient Callouts: Free of parabens and phthalates. This product is...

What it is: A vegan primer that maximizes makeup wear and minimizes the look of pores immediately and over time.Highlighted Ingredients:- Green Lentil Extract: Visibly minimizes pores.- Rice Water: Soothes skin.Ingredient...

Magical matte lipstick in a delicate rose-bud pink hue Darlings, blended to be the perfect rose-bud pink to suit all skin tones, wear this delicate, romantic matte shade to enhance...

The POREfessional Good Cleanup pore-purifying foaming cleanser | mini The POREfessional Tight ’n Toned pore-refining AHA+PHA toning foam | mini The POREfessional Smooth Sip lightweight smoothing moisturizer for pores | mini The POREfessional Shrink Wrap overnight AHA+PHA...

Chic and adventurous — evoking the restless spirit and cool confidence of wanderlust. Creating an airy sense of comfort, Lost Cause opens with a prismatic shimmer of fresh green fruits...

Chic and adventurous — evoking the restless spirit and cool confidence of wanderlust. Creating an airy sense of comfort, Lost Cause opens with a prismatic shimmer of fresh green fruits...

Fragrance Family: FreshScent Type: Fresh FloralsKey Notes: Italian Bergamot, Jasmine, Vanilla OrchidFragrance Description: Creating an airy sense of comfort, Lost Cause opens with a prismatic shimmer of fresh green fruits layered in sweet rhubarb,...

A fast-absorbing, humectant enriched hand cream infused with skincare ingredients that moisturize, hydrate and soften. Formulated with squalane, glycerin and snow mushroom for long lasting hydration. Chic and adventurous — evoking...

_Benefits Lotus flower extract defends against wrinkle-causing free radicals _Ingredients _Ingredients - _Allergens in bold Aqua (Water), Glycerin, Isononyl Isononanoate, Glyceryl Stearate, Caprylic/Capric Triglyceride, Butylene Glycol, Pentylene Glycol, C10-18 Triglycerides, Diglycerin, Butyrospermum...

WHY YOU'LL LOVE IT Apply your favorite lipsticks, lip glosses and lip liners like a pro with this retractable lip brush! Featuring award-winning Heavenly Luxe hair and a small tapered...

Featuring signature award-winning Heavenly Luxe synthetic hair, this luxuriously dense and tapered paddle brush flawlessly applies your favorite liquid and cream foundations. It’s so superior in quality and easy to...

Featuring signature award-winning Heavenly Luxe dual-fiber synthetic hair, this luxuriously soft and flat brush picks up and applies the perfect amount of loose and pressed powder for your smoothest, most...

What it is: An ever-coveted cream blush from the Diamond & Blush Palette paired with an iconic highlighting powder.Ingredient Callouts: Free of parabens and contains less than one percent synthetic fragrance. It...

With shade names personally chosen by Natasha to reflect the central theme of love & 5 heart-stopping finishes, the LOVE EYESHADOW PALETTE can be used for irresistible multi-dimensional looks or inspired everyday...

What it is: An eye and face palette in creamy matte and metallic finishes. Ingredient Callouts: Free of parabens and mineral oil. It is also cruelty-free. What Else You Need to Know: Containing...